Glean some helpful advice from the Jan 31 interview where Jaynie discusses many of the concepts from her best-selling book Creating Competitive Advantage.
Get free chapters from Jaynie’s books that she mentioned in the interview. |
Glean some helpful advice from the Jan 31 interview where Jaynie discusses many of the concepts from her best-selling book Creating Competitive Advantage.
Get free chapters from Jaynie’s books that she mentioned in the interview. |
Most entrepreneurs deceive themselves by claiming to know their competitive advantage. Discover the truth about your company, and you can send your sales soaring. [Honestly!]
Jaynie Smith, CEO of Smart Advantage has been interviewd by Bob Smith on whose radio show she is a frequent guest. In this interview from 7/72017 they talked how to help businesses avoid common pitfalls and create competitive advantages in today’s competitive market place.
Most businesses brainstorm to come up with a list of their “strengths,” or they have their marketing firm do it for them. Then they throw all the results against the wall and hope some stick. Well, some do. But wouldn’t it make more sense to throw them at the bull’s-eye and get more direct hits?
Jaynie L. Smith interviews on 1380 AM WPHM to discuss what it means to sell relevance. Relevant Selling: Research Proves Customers Value More Than Just Price
What Do Your Customers Really Value? How to improve your marketing message and sales approach by aligning with customer needs
In Experience Pros Radio Show Jaynie Smith joins Eric and Angel for a lively Q&A on whether businesses are clueless about what their customers REALLY value. Jennifer Owen talks identity theft, and what you can do to prevent it. Kirill Storch asks if robots can run your business better than you, and we finally get down…