Articles & Interviews

Jaynie’s Radio Interview – WPTF-850 AM Bill LuMaye 2/19/16

Posted on February 29th, 2016

Interview with CEO of Smart Advantage-Jaynie Smith, that she did on WPTF radio. In this interview she talks about relationship between businesses and customers, you will hear about the top 3 things that customers want-based on over 200 research that Smart Advantage did. Learn what is that your customer service needs for your customers, are bigger read more

WOCA-1370 AM Radio Interview 2/11/16

Posted on February 15th, 2016

Listen to last week’s WOCA interview with Jaynie Smith, a CEO of Smart Advantage, as she describes how every company from the smallest startup to the largest company can set themselves apart from their competition. Great Q & A by radio hosts make for a fun listen. Listen to last week’s WOCA interview with Jaynie read more

Jaynie Smith Interview WOOD Newsradio Feb 03 2016

Posted on February 4th, 2016

CEO of Smart Advantage Inc – Jaynie Smith has been invited as a guest on WOOD Newsradio to talk about Competitive Advantage and to give some best practice advices for local small businesses and how to avoid some of the most common mistakes and pitfalls that business make when trying to perform in their full read more

Interview with Central Illinois Regional Radio

Posted on February 2nd, 2016

Are businesses clueless about what customers value? Expert says lack of understanding hurts the bottom line. There’s a simple reason many businesses struggle to explain why customers should choose them over a competitor. Fewer than 5 percent of them have a clue about what it is their customers value, says Jaynie L. Smith, author of “Creating Competitive read more

Jaynie Smith @ Experience Pros Radio Show

Posted on February 1st, 2016

In Experience Pros Radio Show Jaynie Smith joins Eric and Angel for a lively Q&A on whether businesses are clueless about what their customers REALLY value. Jennifer Owen talks identity theft, and what you can do to prevent it. Kirill Storch asks if robots can run your business better than you, and we finally get down read more

Office Depot seeks unique identity from competition

Posted on June 23rd, 2014

Office Depot is a company in search of itself. New chief executive Roland Smith said the nation’s No. 2 office-supply retailer needs to develop what’s known as a “unique selling proposition” — a way to set itself apart from competitors that include Staples, Amazon and Costco. Speaking with analysts last week, the former Wendy’s CEO read more

Florida Highway Patrol Advisory Council Inducts Jaynie L. Smith

Posted on June 18th, 2014

Ft. Lauderdale, FL, June 3, 2014 – Jaynie L. Smith is the newest inductee into the Florida Highway Patrol Advisory Council. Smith is the author of Creating Competitive Advantage and Relevant Selling, the CEO of Smart Advantage, Inc., and an internationally recognized keynote speaker. The Florida Highway Patrol Advisory Council is an organization comprised of read more

What’s Your True Competitive Advantage? Try Again

Posted on January 29th, 2014

Jim McElgunn, of || September 24, 2012 Chances are you’re marketing benefits your customers don’t really care about. Here’s how to define your true competitive differentiator Jaynie Smith, Smart Advantage Inc. Competitive-advantage specialist Jaynie Smith has a blunt message for business owners: whatever your sales messages focus on, it’s almost certainly not what your read more

8 Things Every CEO Must Know

Posted on January 24th, 2014

Louis Bedigian, staff writer of Benzinga, reports on 8 Things Every CEO Must Know by interviewing Jaynie Smith, CEO of Smart Advantage and best selling author of “Creating Competitive Advantage” and “Relevant Selling.” Read the full story

New York Times: Promoting Made in U.S.A., but Very Carefully

Posted on January 23rd, 2013

New York Times interviews Jaynie Smith for research findings that support survey outcomes by Boston Consulting Group. “Companies can be foreign owned, but they need to say that ‘We are still on your soil. We create jobs. We make quality products, and we’re delivering them quickly.'”