FORT LAUDERDALE, FL – Renewal by Andersen hired Competitive Advantage expert Jaynie L. Smith to speak to its independent retail locations and executives at their Annual Affiliate Summit. The summit took place at the Sawgrass Marriott in Ponte Vedra Beach, Florida on January 25, 2010.

Over 100 attendees comprised of Renewal by Andersen’s executive leaders, independent retailers , store owners, and general managers discovered the value of Competitive Advantage. Jaynie L.  Smith, President of Smart Advantage, Inc.,  showcased strategies on how companies uncover and tout their competitive advantages to boost sales close rates, protect profit margins, and increase leads from marketing efforts.  These strategies are central to Jaynie L. Smith’s best-selling business book, Creating Competitive Advantage.

Creating Competitive Advantage is in its ninth printing and ranks in the top 1% of books sold on Amazon.com. Rights to the book have been sold to publishers in five countries.  For companies looking to uncover and capitalize on traits that set them apart from their competitors, this is a universally tried and true handbook and praised by CEOs the world over.

About Jaynie L. Smith and Smart Advantage, Inc.  
Smart Advantage, Inc. is a consultancy founded by Jaynie L. Smith, author of the best-selling business bookCreating Competitive Advantage (Doubleday, 2006).  Jaynie L. Smith has been a featured guest on ABC World News This Morning, Bloomberg News, and MSNBC discussing the Smart Advantage Process.
Based on more than 20 years experience with Fortune 500 companies and over 35,000 hours of CEO coaching, Jaynie L. Smith outlines a process for companies to understand, uncover, define, research, and edit their competitive advantages.  Smart Advantage has refined, expanded, and licensed this process and consults with companies from Fortune 500 to mid-size and small firms. For additional information please visit Smart Advantage’s website at www.smartadvantage.com.

About Renewal by Andersen
Renewal by Andersen is the start-to-finish replacement window subsidiary of Andersen Corporation. The company offers a replacement process that includes in-home consultation, manufacturing and installation through one of the largest nationwide networks of window replacement specialists spanning coast to coast. For a complimentary in-home consultation or to view more information about Renewal by Andersen visitwww.renewalbyandersen.com.

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