Your wish is my command.
Q: How can you determine exactly what it is your customers want?
A: This sounds like a no-brainer, right? Wrong. You’d be surprised how many entrepreneurs lurch around, oblivious to their customers’ deepest desires. How is this possible? Easy.
Most entrepreneurs deceive themselves by claiming to know their competitive advantage. Discover the truth about your company, and you can send your sales soaring. [Honestly!]
Research shows that 90% of businesses do not know what their customers want. In a world burdened with financial difficulties, American stores need to shape up.
CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America on August 2, 2016. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how…
The big challenge is finding ways to sell quickly and effectively offline, too. In the book Relevant Selling, Jaynie Smith offers advice on how to do just that.
Are businesses clueless about what customers value? Expert says lack of understanding hurts the bottom line. There’s a simple reason many businesses struggle to explain why customers should choose them over a competitor. Fewer than 5 percent of them have a clue about what it is their customers value, says Jaynie L. Smith, author of “Creating Competitive…
There is an old joke that says somebody is a great salesperson if he or she can sell refrigerators to the Eskimos in the Arctic. But in today’s thorny economy, less-than-stellar salespeople can find themselves left out in the cold if they fail to understand how to connect to potential customers. This week, MortgageOrb speaks with Jaynie L. Smith, CEO of Fort Lauderdale, Fla.-based Smart Advantage Inc. and author of the new book Relevant Selling, to understand the challenges of today’s sales environment.
