PGA Magazine welcomes Jaynie Smith as their keynote speaker for the sixth annual Merchandisers of the Year Conference in 2013. The event brings together some of the greatest merchandising minds among the rankds of PGA members and are featuring Jaynie to offer members the opportunity to learn even more about successful merchandising strategies. Read the full story
What Do Your Customers Really Value? How to improve your marketing message and sales approach by aligning with customer needs
Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss the competitive advantages of delivering on values that are relevant to your customers.
As an addition to Jaynies interview collection, Charly Butcher invited Jaynie to share her expertise with the listeners. Charly Butcher is a Fort Wayne morning-radio fixture, on the air, locally, for over 2 decades. As host of Fort Wayne’s Morning News, on this 50,000 watt station. Charly takes you through the morning’s Top News and Weather…
CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Bob Schmidt on his radio show BS with Bob Schmidt. Jaynie and Bob talked about some of the key points from her experience and Jaynie shares some of her best practices on creating competitive advantage. Listen in on an interesting interview with Jaynie Smith…
Jaynie Smith, CEO of Smart Advantage has been interviewd by Bob Smith on whose radio show she is a frequent guest. In this interview from 7/72017 they talked how to help businesses avoid common pitfalls and create competitive advantages in today’s competitive market place.
Most businesses brainstorm to come up with a list of their “strengths,” or they have their marketing firm do it for them. Then they throw all the results against the wall and hope some stick. Well, some do. But wouldn’t it make more sense to throw them at the bull’s-eye and get more direct hits?