PGA Magazine welcomes Jaynie Smith as their keynote speaker for the sixth annual Merchandisers of the Year Conference in 2013. The event brings together some of the greatest merchandising minds among the rankds of PGA members and are featuring Jaynie to offer members the opportunity to learn even more about successful merchandising strategies. Read the full story
Entrepreneur magazine interviews Jaynie Smith to find out what determines consumer buying criteria. When you’re trying to figure out what a customer wants, turns out the customer really is always right!
Office Depot is a company in search of itself. New chief executive Roland Smith said the nation’s No. 2 office-supply retailer needs to develop what’s known as a “unique selling proposition” — a way to set itself apart from competitors that include Staples, Amazon and Costco. Speaking with analysts last week, the former Wendy’s CEO…
Interview between Jaynie L. Smith, author of Relevant Selling, and “MO” at mo.com.
Louis Bedigian, staff writer of Benzinga, reports on 8 Things Every CEO Must Know by interviewing Jaynie Smith, CEO of Smart Advantage and best selling author of “Creating Competitive Advantage” and “Relevant Selling.” Read the full story
CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America on August 2, 2016. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how…
Research shows that 90% of businesses do not know what their customers want. In a world burdened with financial difficulties, American stores need to shape up.