Supporting Smart Advantage Client Case Studies
Midwest Distributor closed $1.1MM deal by leading sales presentation with competitive advantages aligned to prospect’s top buying criteria.
(See Relevant Selling – LaSalle Bristol)
Trucking company raised prices after adopting competitive advantage methodology; immediate results included a loss of only one (1) client out of 250 while it increased profit margins in acommoditized market.
(See Relevant Selling – Armellini Express Lines, Inc.)
Small Business Administration lender increased sales 114% in less than 12 months.
(See Relevant Selling – CDC New England)