increased revenues have ranged

Supporting Smart Advantage Client Case Studies

Midwest Distributor closed $1.1MM deal by leading sales presentation with competitive advantages aligned to prospect’s top buying criteria.
(See Relevant Selling – LaSalle Bristol)

Trucking company raised prices after adopting competitive advantage methodology; immediate results included a loss of only one (1) client out of 250 while it increased profit margins in acommoditized market.
(See Relevant Selling – Armellini Express Lines, Inc.)

Small Business Administration lender increased sales 114% in less than 12 months.
(See Relevant Selling – CDC New England)

  • About Us

    Smart Advantage is the only marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – your competitive advantage – from your target market’s perspective. Why from the customer perspective? Because if your clients don’t value your differentiators, then they are not relevant.
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