Minimize Price As An Issue
By identifying the top buying criteria, then articulating clearly defined value propositions,sales and marketing are armed with relevant competitive advantages that build confidence and remove risk in the buying decision.
Supporting Smart Advantage Client Case Study
Worldwide tour wholesaler never previously touted their financial stability and 24/7 response rates until Smart Advantage revealed their customer’s relevant value proposition. Results included a 15% increase in profits during economic downturn while competitors’ revenues dropped at an average of 50% – 60%.
(See Relevant Selling – Big Five Tours & Expeditions)