Martin Wardhaugh, Mila Hardware

July 11, 2018 at 5:27 pm |

“I can wholeheartedly and unconditionally recommend the Smart Advantage team.  They have a very good proposition that actually works and delivers bottom line results, unlike a lot of consultants I have come across.  In some respects their proposition is deceptively simple; ask your customers what they want, make sure that you give them it, and demonstrate it with some data driven concise selling messages.  However, underlying this basic precept, is a wealth of experience in making this work across many clients, industries and sectors, and a very strong data driven and structured process to craft and validate competitive advantage statements.  A key tenet of their work, that it’s so simple that most of us don’t think to do it.”