Blog

Act or Wait? That is the question.

Posted on June 26th, 2020 | Blog | No comment

We have all learned in the last few months that not only is “change inevitable” but it is astonishingly unpredictable. Forecast Covid anyone? Did your business plan take that into account?   Businesses all over the country, of all sizes have had two basic outcomes from Covid implications: It was either “good for my business read more


Are Your KPIs “K” to Your Customers?

Posted on June 1st, 2020 | Blog | No comment

When a salesperson tells you they will deliver “on time,” how much confidence does that give you in your buying decision?  Do you know what that really means?   Do you sell that way also?  Sometimes when you can prove that you have had a high on time delivery rate in the past, it may minimize read more


How will this economic recovery differ from 2008?

Posted on May 8th, 2020 | Blog | No comment

Both the 2008 recession and this pandemic were economic and business destroyers but for quite different reasons.  How will those differences impact us going forward?   On September 29, 2008, the Dow Jones dropped 777 points.  We were all shocked.  Today that kind of drop seems like an everyday occurrence with an equally shocking bounce read more


Disruption and the Speed of Change

Posted on April 11th, 2020 | Blog | No comment

This present virus disrupter may be the right time to think about the future.   The question many pose today is this, what will the next disrupter be to impact your industry?  For business owners and leaders, that’s the wrong question.  Better to ask what you might do differently so that your business will be read more


Business down? Add Lemonade!

Posted on March 17th, 2020 | Blog | No comment

Not going to conferences, trade shows, visiting customers? Make a difference now for when you resume business as usual. Smart Advantage can help you find your differentiators and competitive advantages remotely. You never have to leave your office; we don’t have to come on site! Make this worldwide Down Time pay off for your company. Arm your sales read more


Get Your Story Straight, and above all, Consistent!

Posted on March 16th, 2020 | Blog | No comment

After reviewing the marketing and sales messages for hundreds of companies, one thing has become glaringly obvious:  there is little or no consistency in the messaging from any one company.   Often messages are drowning with clichés.  Clichés that are replicated on the websites of their nearest competitors.  No one stands out, everyone is generally read more


Are you killing the goose?

Posted on February 3rd, 2020 | Blog | No comment

I am beginning to think that if we answered every single customer satisfaction survey we got after virtually each purchase, we would have to give up all our discretionary time to provide feedback to companies.  You get a survey after you stay in a hotel, fly on a plane, order flowers, buy anything online, make read more


Hold the Line in Sales Negotiations

Posted on December 28th, 2019 | Blog | No comment

  Now that the holidays are behind us, did you notice how many days are named for shopping? Black Friday, Cyber Monday, Small Business Saturday, and Super Saturday are all special ways to shout – SALES.  As if these designated shopping days aren’t enough, there’s no shortage of last minute specials with their blow out read more


Complaints, Please?

Posted on December 6th, 2019 | Blog | No comment

I was recently in a local retail store with a big sign announcing “Closing Sale, everything 70% off.” It was enough to get me to enter the store and ask the clerk why the store was closing.  The clerk, who happened to be the Assistant Manager, said “Internet prices are killing us.”   I tried to read more


Is Choosing to Buy from You a Crap Shoot?

Posted on November 18th, 2019 | Blog | No comment

If you have ever bought a new house or made any big purchase decisions, you likely did some comparisons. Most of us do that even when we think we know what “we want.” We are looking for that tie breaker. What will help me make my choice? Which stands out and why? Is there anything read more