Are Your Metrics a Mixed Bag?

Posted on April 1st, 2021 | Blog | No comment

It is easy to acknowledge we live in crazy times, having to make almost daily adjustments to our activities.  It is nearly impossible to find anything that is constant.  But in our businesses, we must have some foundational metrics we can rely on that are meaningful and reliable.   If I asked you to tell read more

Simple Solution to a Big Problem

Posted on March 2nd, 2021 | Blog | No comment

  If you are a frequent reader of our newsletters, you know we are passionate about companies identifying and communicating their competitive advantages.  We have gone into detail about how important it is to “validate” your claims.  It is simply not enough to show “98% documentation accuracy,” or “97.6% on time delivery,” without supporting evidence.  read more

Who is Costing you Business? China? Amazon? The Person in the Mirror?

Posted on January 4th, 2021 | Blog, Press Releases | No comment

Way before the Covid pandemic hit, many businesses had been concerned about China’s impact on their bottom lines.  Whether they sold B2B or B2C, we all have heard how companies’ margins are often razor thin because everything these days seems to be left to a price game.  China, online shopping, cutthroat competition.  It can be read more

Make Me Pay More, Please!

Posted on November 10th, 2020 | Blog | No comment

  Everyone of us will pay more when we see a true value proposition.  If that were not true, we would all be driving cheap cars. We would do our grocery shopping at Dollar Tree.  None of us would buy an iPhone or an Android.  We all want value.  Each of us defines value differently read more

You Have the Wrong Number! Strategic Differentiation is at Risk

Posted on September 16th, 2020 | Blog | No comment

Some businesses have more measurements, controls, and processes than NASA. Others have virtually none.  In my 30 years’ experience working very closely with hundreds of companies of all sizes, I have seen only a handful with metrics that are aligned with the highest buying criteria of their customers and prospects.  Strategic differentiation depends on having read more

Differentiation Strategy in 2020

Posted on September 14th, 2020 | Blog | No comment

Submitted by: Jaynie L. Smith, CEO, Smart Advantage, Inc. You Have the Wrong Number! Your Differentiation Strategy is at Risk It sometimes seems that many businesses have more measurements, controls, and processes than NASA. Others have virtually none. In my 30 years’ experience working very closely with hundreds of companies of all sizes, I have read more

Don’t Know What You Don’t Know?

Posted on August 10th, 2020 | Blog | No comment

We all know the dangers of assuming. We all know the peril of projecting. Yet businesspeople at all levels of an organization do it frequently. Some such actions are more hazardous than others. As we work with businesses of all sizes and industries, we have picked out a few assumptions – myths, actually – that we see often. You might read more

Act or Wait? That is the question.

Posted on June 26th, 2020 | Blog | No comment

We have all learned in the last few months that not only is “change inevitable” but it is astonishingly unpredictable. Forecast Covid anyone? Did your business plan take that into account?   Businesses all over the country, of all sizes have had two basic outcomes from Covid implications: It was either “good for my business read more

Are Your KPIs “K” to Your Customers?

Posted on June 1st, 2020 | Blog | No comment

When a salesperson tells you they will deliver “on time,” how much confidence does that give you in your buying decision?  Do you know what that really means?   Do you sell that way also?  Sometimes when you can prove that you have had a high on time delivery rate in the past, it may minimize read more

How will this economic recovery differ from 2008?

Posted on May 8th, 2020 | Blog | No comment

Both the 2008 recession and this pandemic were economic and business destroyers but for quite different reasons.  How will those differences impact us going forward?   On September 29, 2008, the Dow Jones dropped 777 points.  We were all shocked.  Today that kind of drop seems like an everyday occurrence with an equally shocking bounce read more