Complaints, Please?
Posted on December 6th, 2019 | Blog | No comment
I was recently in a local retail store with a big sign announcing “Closing Sale, everything 70% off.” It was enough to get me to enter the store and ask the clerk why the store was closing. The clerk, who happened to be the Assistant Manager, said “Internet prices are killing us.” I tried to read more
Is Choosing to Buy from You a Crap Shoot?
Posted on November 18th, 2019 | Blog | No comment
If you have ever bought a new house or made any big purchase decisions, you likely did some comparisons. Most of us do that even when we think we know what “we want.” We are looking for that tie breaker. What will help me make my choice? Which stands out and why? Is there anything read more
Sales Speak is Hard to Change
Posted on October 7th, 2019 | Blog | No comment
How often do you challenge your salespeople, and yourself, to clean up your company’s sales pitch? We have worked with hundreds of companies to help them build a compelling data-driven pitch. The key to success for any new sales pitch is that it must be a consistent presentation of your company’s value. And the goal read more
Despite the Buzz Words…Companies Miss the Mark
Posted on September 3rd, 2019 | Blog | No comment
Companies throw buzz words around like pillows at a preteen sleep over. Value Proposition, value marketing, cost benefit, cost justification, value chain – you’ve heard them. Too many are adopted by company leaders to create the internal “vision” of what the company must focus on in their corporate culture and sales and marketing efforts. read more
Judge Judy and Business Decisions
Posted on July 30th, 2019 | Blog | No comment
I will confess, I am a big fan of Judge Judy. I love how she cuts to the chase and doesn’t let folks ramble on with their “feelings,” just goes for the facts. What a concept! But most of all, she tells plaintiffs and defendants alike: “I don’t want to hear that, I don’t care read more
Mirror Mirror
Posted on July 2nd, 2019 | Blog | No comment
Peter Drucker said “90% of information used in an organization is internally focused and only ten percent is about the outside environment. This is exactly backwards.” This may be one of the most telling business quotes of all time. We often see companies that are wrapped up in themselves. Their self-image – who they read more
Relevant Selling Workshop – Brand New Offer
Posted on May 15th, 2019 | Blog | No comment
Have a sales retreat coming up? Sales meeting? Perfect Opportunity. Summer Sales Training July and August – a few dates still available Relevant Selling Workshop Get your team ready to top their sales quotas—Learn Relevant Selling: Very few salespeople fully understand the value of a selling message that is truly relevant to the buyer. read more
Net Promoter Score — Valuable or Not So Much?
Posted on April 29th, 2019 | Blog | No comment
This is sure to be a controversial message to some folks, so I will make every effort to present both sides. I know I am sticking my neck out, but here goes. As we help companies uncover their competitive advantages, often some will immediately tout their strong Net Promoter Score. I always cringe when I read more
Websites are not Hemlines
Posted on February 6th, 2019 | Blog | No comment
We review our client’s websites, as well as their competitors, to see how – and more importantly, if – they convey competitive advantages. After viewing hundreds of sites, we rarely find anything meaningful. What is most prevalent is the latest trend in how to set up a website. Style for websites is beginning to read more
Quiz Show Marketing: Do you make your customers guess what you are about?
Posted on December 6th, 2018 | Blog | No comment
In our experience, it is always surprising when conducting a review of a company’s sales and marketing message to learn that there is little or no consistency. Often the website message doesn’t align with the brochure, and neither match the sales PowerPoint. Then, let’s add that each member of a sales team will often a read more