Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer's perspective? Because if your customer’s don't value your differentiators, then they are not relevant.
In a world where most and I mean MOST selling is irrelevant selling, Jaynie Smith’s Relevant Selling can mean the difference to you between profit and loss. My head is spinning with the wisdom in her book.
Way before the Covid pandemic hit, many businesses had been concerned about China’s impact on their bottom lines. Whether they sold B2B or B2C, we all have heard how companies’ margins are often razor thin because everything these days seems to be left to a price game. China, online shopping, cutthroat competition. It can be read more
Everyone of us will pay more when we see a true value proposition. If that were not true, we would all be driving cheap cars. We would do our grocery shopping at Dollar Tree. None of us would buy an iPhone or an Android. We all want value. Each of us defines value differently but read more
Some businesses have more measurements, controls, and processes than NASA. Others have virtually none. In my 30 years’ experience working very closely with hundreds of companies of all sizes, I have seen only a handful with metrics that are aligned with the highest buying criteria of their customers and prospects. Strategic differentiation depends on having read more
