Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer perspective? Because if your customer’s don't value your differentiators, then they are not relevant.
“I can wholeheartedly and unconditionally recommend the Smart Advantage team. They have a very good proposition that actually works and delivers bottom line results, unlike a lot of consultants I have come across. In some respects their proposition is deceptively simple; ask your customers what they want, make sure that you give them it, and demonstrate it with some data driven concise selling messages. However, underlying this basic precept, is a wealth of experience in making this work across many clients, industries and sectors, and a very strong data driven and structured process to craft and validate competitive advantage statements. A key tenet of their work, that it’s so simple that most of us don’t think to do it.”
Have a sales retreat coming up? Sales meeting? Perfect Opportunity. Summer Sales Training June, July and August – a few dates still available Relevant Selling Workshop Get your team ready to top their sales quotas—Learn Relevant Selling: Very few salespeople fully understand the value of a selling message that is truly relevant to the read more
This is sure to be a controversial message to some folks, so I will make every effort to present both sides. I know I am sticking my neck out, but here goes. As we help companies uncover their competitive advantages, often some will immediately tout their strong Net Promoter Score. I always cringe when I read more
We review our client’s websites, as well as their competitors, to see how – and more importantly, if – they convey competitive advantages. After viewing hundreds of sites, we rarely find anything meaningful. What is most prevalent is the latest trend in how to set up a website. Style for websites is beginning to read more
