What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer's perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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Why Smart Advantage?

As recommended by

  • “Yes … you have schooled us/me well. We now state our competitive advantages only in supportable and empirical statements.”

    Jerry Kertesz VP Sales, National Accounts

News & Announcements

  • You Have the Wrong Number! Strategic Differentiation is at Risk

    posted on September 16th, 2020 | Blog

    Some businesses have more measurements, controls, and processes than NASA. Others have virtually none.  In my 30 years’ experience working very closely with hundreds of companies of all sizes, I have seen only a handful with metrics that are aligned with the highest buying criteria of their customers and prospects.  Strategic differentiation depends on having read more

  • Differentiation Strategy in 2020

    posted on September 14th, 2020 | Blog

    Submitted by: Jaynie L. Smith, CEO, Smart Advantage, Inc. You Have the Wrong Number! Your Differentiation Strategy is at Risk It sometimes seems that many businesses have more measurements, controls, and processes than NASA. Others have virtually none. In my 30 years’ experience working very closely with hundreds of companies of all sizes, I have read more

  • Don’t Know What You Don’t Know?

    posted on August 10th, 2020 | Blog

    We all know the dangers of assuming. We all know the peril of projecting. Yet businesspeople at all levels of an organization do it frequently. Some such actions are more hazardous than others. As we work with businesses of all sizes and industries, we have picked out a few assumptions – myths, actually – that we see often. You might read more