Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer's perspective? Because if your customer’s don't value your differentiators, then they are not relevant.
So many companies think that differentiation is the key to success. It isn’t. The key is knowing how to articulate what’s different or better about your product. Creating Competitive Advantage is a must-have for any CEO’s library.
Are you feeling out of your element working virtually and wondering if your remote teams are wandering workers? If so, this session is for you. This short and personal, free webinar will provide you with key takeaways that you could apply immediately leading remote employees. Bestselling author and former radio show host of MindYourBiz, Jaynie read more
We have all learned in the last few months that not only is “change inevitable” but it is astonishingly unpredictable. Forecast Covid anyone? Did your business plan take that into account? Businesses all over the country, of all sizes have had two basic outcomes from Covid implications: It was either “good for my business read more
When a salesperson tells you they will deliver “on time,” how much confidence does that give you in your buying decision? Do you know what that really means? Do you sell that way also? Sometimes when you can prove that you have had a high on time delivery rate in the past, it may minimize read more