What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer's perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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Why Smart Advantage?

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  • In a world where most and I mean MOST selling is irrelevant selling, Jaynie Smith’s Relevant Selling can mean the difference to you between profit and loss. My head is spinning with the wisdom in her book.

    Jay Conrad Levinson

News & Announcements

  • Business down? Add Lemonade!

    posted on March 17th, 2020 | Blog

    Not going to conferences, trade shows, visiting customers? Make a difference now for when you resume business as usual. Smart Advantage can help you find your differentiators and competitive advantages remotely. You never have to leave your office; we don’t have to come on site! Make this worldwide Down Time pay off for your company. Arm your sales read more

  • Get Your Story Straight, and above all, Consistent!

    posted on March 16th, 2020 | Blog

    After reviewing the marketing and sales messages for hundreds of companies, one thing has become glaringly obvious:  there is little or no consistency in the messaging from any one company.   Often messages are drowning with clichés.  Clichés that are replicated on the websites of their nearest competitors.  No one stands out, everyone is generally read more

  • Are you killing the goose?

    posted on February 3rd, 2020 | Blog

    I am beginning to think that if we answered every single customer satisfaction survey we got after virtually each purchase, we would have to give up all our discretionary time to provide feedback to companies.  You get a survey after you stay in a hotel, fly on a plane, order flowers, buy anything online, make read more