What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer's perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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Why Smart Advantage?

As recommended by

  • “I can wholeheartedly and unconditionally recommend the Smart Advantage team.  They have a very good proposition that actually works and delivers bottom line results, unlike a lot of consultants I have come across.  In some respects their proposition is deceptively simple; ask your customers what they want, make sure that you give them it, and demonstrate it with some data driven concise selling messages.  However, underlying this basic precept, is a wealth of experience in making this work across many clients, industries and sectors, and a very strong data driven and structured process to craft and validate competitive advantage statements.  A key tenet of their work, that it’s so simple that most of us don’t think to do it.”

    Martin Wardhaugh, Mila Hardware

News & Announcements

  • Hold the Line in Sales Negotiations

    posted on December 28th, 2019 | Blog

      Now that the holidays are behind us, did you notice how many days are named for shopping? Black Friday, Cyber Monday, Small Business Saturday, and Super Saturday are all special ways to shout – SALES.  As if these designated shopping days aren’t enough, there’s no shortage of last minute specials with their blow out read more

  • Complaints, Please?

    posted on December 6th, 2019 | Blog

    I was recently in a local retail store with a big sign announcing “Closing Sale, everything 70% off.” It was enough to get me to enter the store and ask the clerk why the store was closing.  The clerk, who happened to be the Assistant Manager, said “Internet prices are killing us.”   I tried to read more

  • Is Choosing to Buy from You a Crap Shoot?

    posted on November 18th, 2019 | Blog

    If you have ever bought a new house or made any big purchase decisions, you likely did some comparisons. Most of us do that even when we think we know what “we want.” We are looking for that tie breaker. What will help me make my choice? Which stands out and why? Is there anything read more