What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer's perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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Why Smart Advantage?

As recommended by

  • “I can wholeheartedly and unconditionally recommend the Smart Advantage team.  They have a very good proposition that actually works and delivers bottom line results, unlike a lot of consultants I have come across.  In some respects their proposition is deceptively simple; ask your customers what they want, make sure that you give them it, and demonstrate it with some data driven concise selling messages.  However, underlying this basic precept, is a wealth of experience in making this work across many clients, industries and sectors, and a very strong data driven and structured process to craft and validate competitive advantage statements.  A key tenet of their work, that it’s so simple that most of us don’t think to do it.”

    Martin Wardhaugh, Mila Hardware

News & Announcements

  • Are Your Metrics a Mixed Bag?

    posted on April 1st, 2021 | Blog

    It is easy to acknowledge we live in crazy times, having to make almost daily adjustments to our activities.  It is nearly impossible to find anything that is constant.  But in our businesses, we must have some foundational metrics we can rely on that are meaningful and reliable.   If I asked you to tell read more

  • Simple Solution to a Big Problem

    posted on March 2nd, 2021 | Blog

      If you are a frequent reader of our newsletters, you know we are passionate about companies identifying and communicating their competitive advantages.  We have gone into detail about how important it is to “validate” your claims.  It is simply not enough to show “98% documentation accuracy,” or “97.6% on time delivery,” without supporting evidence.  read more

  • Who is Costing you Business? China? Amazon? The Person in the Mirror?

    posted on January 4th, 2021 | Blog, Press Releases

    Way before the Covid pandemic hit, many businesses had been concerned about China’s impact on their bottom lines.  Whether they sold B2B or B2C, we all have heard how companies’ margins are often razor thin because everything these days seems to be left to a price game.  China, online shopping, cutthroat competition.  It can be read more