Competitive Advantage • marketing • SALES • OPERATIONS • differentiation

Results Reported by Smart Advantage Clients

91.9%

Increased Revenue and/or Margins
 

86.0%

Implemented Metrics to Quantify their Competitive Advantage

76.5%

Experienced Operational Improvements in Key Areas
 

(through December, 2024)

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Jaynie delivering keynote on Competitive Advantage

Differentiating Companies with Relevant Competitive Advantages

Smart Advantage is the only sales, marketing, and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – your measured competitive advantage – from your customer’s perspective.


Why from the customer’s perspective? Because if your customers don’t value your differentiators, then they are not relevant.

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How We Find Your Competitive Advantages…

Increased Revenue or Margins

91.7% of our clients report increased revenues and/or margins after implementing our process.

Keynote Speaking

Help your business or association learn about competitive advantage
 
 

Measure the Right Things

Most KPIs are internally focused; add Customer Relevant Indicators (CRIs)
for more leads and sales.
 

Competitive Advantage Based Value Proposition

Too many Value Propositions are cliches. We help build a competitive advantage-based Value Proposition.
 

Develop Consistent Messaging

Is the marketplace confused about your brand?  We ensure organizations deliver a unified, consistent message
 

Full Organizational Alignment

Align customer top needs to your marketing/sales messaging and to your
organizational focus
 

Jaynie Smith

Founder

Meet the Team

Minimum 14 Years with Smart Advantage

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Don’t Wait

Contact Us For A Free Consult

I’m Ready