What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages

Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer's perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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Why Smart Advantage?

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  • Relevant Selling is a solid business book that every company can benefit from. From the first chapter you will nod your head and say “yes” that is what we need to do in order to resonate with our customers! Jaynie’s writing style is a terrific combination of practical ideas and examples which are plentiful and meaningful. You will definitely use Relevant Selling as a reference book for decades to come as it forces every business to evaluate their point of differential which can only be a benefit in the current and future economic environment.

    Merrill Dubrow

News & Announcements

  • Are Your KPIs “K” to Your Customers?

    posted on June 1st, 2020 | Blog

    When a salesperson tells you they will deliver “on time,” how much confidence does that give you in your buying decision?  Do you know what that really means?   Do you sell that way also?  Sometimes when you can prove that you have had a high on time delivery rate in the past, it may minimize read more

  • How will this economic recovery differ from 2008?

    posted on May 8th, 2020 | Blog

    Both the 2008 recession and this pandemic were economic and business destroyers but for quite different reasons.  How will those differences impact us going forward?   On September 29, 2008, the Dow Jones dropped 777 points.  We were all shocked.  Today that kind of drop seems like an everyday occurrence with an equally shocking bounce read more

  • Disruption and the Speed of Change

    posted on April 11th, 2020 | Blog

    This present virus disrupter may be the right time to think about the future.   The question many pose today is this, what will the next disrupter be to impact your industry?  For business owners and leaders, that’s the wrong question.  Better to ask what you might do differently so that your business will be read more