What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer's perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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Why Smart Advantage?

As recommended by

  • So many companies think that differentiation is the key to success. It isn’t. The key is knowing how to articulate what’s different or better about your product. Creating Competitive Advantage is a must-have for any CEO’s library.

    David Neeleman

News & Announcements

  • Virtual Teams: Wonderland or Wanderlust Free Webinar July 15, 2020

    posted on July 13th, 2020 | Blog, Press Releases

    Are you feeling out of your element working virtually and wondering if your remote teams are wandering workers? If so, this session is for you. This short and personal, free webinar will provide you with key takeaways that you could apply immediately leading remote employees. Bestselling author and former radio show host of MindYourBiz, Jaynie read more

  • Act or Wait? That is the question.

    posted on June 26th, 2020 | Blog

    We have all learned in the last few months that not only is “change inevitable” but it is astonishingly unpredictable. Forecast Covid anyone? Did your business plan take that into account?   Businesses all over the country, of all sizes have had two basic outcomes from Covid implications: It was either “good for my business read more

  • Are Your KPIs “K” to Your Customers?

    posted on June 1st, 2020 | Blog

    When a salesperson tells you they will deliver “on time,” how much confidence does that give you in your buying decision?  Do you know what that really means?   Do you sell that way also?  Sometimes when you can prove that you have had a high on time delivery rate in the past, it may minimize read more