Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer perspective? Because if your customer’s don't value your differentiators, then they are not relevant.
“Yes … you have schooled us/me well. We now state our competitive advantages only in supportable and empirical statements.”
We review our client’s websites, as well as their competitors, to see how – and more importantly, if – they convey competitive advantages. After viewing hundreds of sites, we rarely find anything meaningful. What is most prevalent is the latest trend in how to set up a website. Style for websites is beginning to read more
In our experience, it is always surprising when conducting a review of a company’s sales and marketing message to learn that there is little or no consistency. Often the website message doesn’t align with the brochure, and neither match the sales PowerPoint. Then, let’s add that each member of a sales team will often a read more
All businesses know they need to deliver what the customer wants and needs most. Nearly all sales people love to tout how “customer focused” and “customer centric” they are in meeting the needs of their market place. But do they have a solid value proposition based on relevant competitive advantages? I have asked nearly read more