What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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Why Smart Advantage?

As recommended by

  • “I can wholeheartedly and unconditionally recommend the Smart Advantage team.  They have a very good proposition that actually works and delivers bottom line results, unlike a lot of consultants I have come across.  In some respects their proposition is deceptively simple; ask your customers what they want, make sure that you give them it, and demonstrate it with some data driven concise selling messages.  However, underlying this basic precept, is a wealth of experience in making this work across many clients, industries and sectors, and a very strong data driven and structured process to craft and validate competitive advantage statements.  A key tenet of their work, that it’s so simple that most of us don’t think to do it.”

    Martin Wardhaugh, Mila Hardware

News & Announcements

  • Relevant Selling Workshop – Brand New Offer

    posted on May 15th, 2019 | Blog

    Have a sales retreat coming up? Sales meeting? Perfect Opportunity. Summer Sales Training June, July and August – a few dates still available Relevant Selling Workshop Get your team ready to top their sales quotas—Learn Relevant Selling:   Very few salespeople fully understand the value of a selling message that is truly relevant to the read more

  • Net Promoter Score — Valuable or Not So Much?

    posted on April 29th, 2019 | Blog

    This is sure to be a controversial message to some folks, so I will make every effort to present both sides. I know I am sticking my neck out, but here goes. As we help companies uncover their competitive advantages, often some will immediately tout their strong Net Promoter Score. I always cringe when I read more

  • Websites are not Hemlines

    posted on February 6th, 2019 | Blog

    We review our client’s websites, as well as their competitors, to see how – and more importantly, if – they convey competitive advantages. After viewing hundreds of sites, we rarely find anything meaningful.   What is most prevalent is the latest trend in how to set up a website. Style for websites is beginning to read more