What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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  • Smith’s elegant little book should be mandatory reading for all entrepreneurs.

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News & Announcements

  • Quiz Show Marketing: Do you make your customers guess what you are about?

    posted on December 6th, 2018 | Blog

    In our experience, it is always surprising when conducting a review of a company’s sales and marketing message to learn that there is little or no consistency.  Often the website message doesn’t align with the brochure, and neither match the sales PowerPoint.  Then, let’s add that each member of a sales team will often a read more

  • The Lost Discipline: Less than 5% of businesses invest in what offers biggest ROI

    posted on November 5th, 2018 | Blog

    All businesses know they need to deliver what the customer wants and needs most.  Nearly all sales people love to tout how “customer focused” and “customer centric” they are in meeting the needs of their market place.  But do they have a solid value proposition based on relevant competitive advantages?   I have asked nearly read more

  • If you don’t value it, your customers won’t either.

    posted on October 10th, 2018 | Blog

    In today’s environment, we would be hard pressed to find anyone to argue against the idea that “time” is the most valuable commodity to most business people. (and for that matter, for most people, period).  We are slammed with an endless “to do list” at work and at home. The demand on our time accelerates read more