Competitive Advantage Process
Maintain Your Competitive Advantage
“If you don’t have a Competitive Advantage, don’t compete.” – Jack Welch
From a corporate perspective, if you’re not progressing, you’re retreating. Once your company has completed the Smart Advantage Full Engagement or Remote Consulting, we ensure you maintain a heightened focus on your competitive advantages by electing our supplemental consulting services.
Marketing Services: Once you’ve undergone our process, Smart Advantage will work with your team to align your messaging and content on your websites, brochures and advertisements all reflect your newly identified competitive advantages.
Quarterly Reviews: Establish accountability and ensure that the Competitive Advantage Process continues to improve your close rates and margins – we take care of everything from revising your marketing materials to training your sales team.
Supplemental Sales Training: By centering your sales efforts on your company’s competitive advantages, you will close more sales and outmaneuver the competition. Bring your new sales personnel up to speed by calling on Smart Advantage to train them in competitive advantage selling.
Strategic Planning: Create a decisive, strategic plan guided by what your customers value most.