Are Your Metrics a Mixed Bag?

It is easy to acknowledge we live in crazy times, having to make almost daily adjustments to our activities.  It is nearly impossible to find anything that is constant.  But in our businesses, we must have some foundational metrics we can rely on that are meaningful and reliable. If I asked you to tell me…

Simple Solution to a Big Problem

If you are a frequent reader of our newsletters, you know we are passionate about companies identifying and communicating their competitive advantages.  We have gone into detail about how important it is to “validate” your claims.  It is simply not enough to show “98% documentation accuracy,” or “97.6% on time delivery,” without supporting evidence.  Sometimes…

Make Me Pay More, Please!

Make Me Pay More, Please!

Everyone of us will pay more when we see a true value proposition.  If that were not true, we would all be driving cheap cars. We would do our grocery shopping at Dollar Tree.  None of us would buy an iPhone or an Android.  We all want value.  Each of us defines value differently but…

You Have the Wrong Number! Strategic Differentiation is at Risk

Some businesses have more measurements, controls, and processes than NASA. Others have virtually none.  In my 30 years’ experience working very closely with hundreds of companies of all sizes, I have seen only a handful with metrics that are aligned with the highest buying criteria of their customers and prospects.  Strategic differentiation depends on having…

Differentiation Strategy in 2021

Differentiation Strategy in 2021

Submitted by: Jaynie L. Smith, CEO, Smart Advantage, Inc. You Have the Wrong Number! Your Differentiation Strategy is at Risk It sometimes seems that many businesses have more measurements, controls, and processes than NASA. Others have virtually none. In my 30 years’ experience working very closely with hundreds of companies of all sizes, I have…