Competitive Advantage • marketing • SALES • OPERATIONS • differentiation


Best Selling Books

Creating Competitive Advantage

Think you know your company’s competitive advantage? Think again. By Jaynie L. Smith Why should I do business with you … and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot effectively answer this question, you may be missing the opportunity to maximize your potential customer base, client retention and margins.
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Relevant Selling®

Research Proves Customers Value More than Just Price. By Jaynie L. Smith, Relevant Selling®, the sequel to the best-seller, Creating Competitive Advantage, challenges the all-too-familiar price issue. Many companies lament that price pressure has destroyed their margins – but when customers are surveyed in dou­ble-blind studies, we learn that more than 90% of the time, price is not the most important buying factor.
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About Jaynie L. Smith

Jaynie L. Smith is an awarding winning corporate consultant, speaker, CEO, and best-selling business book author. Jaynie called on her 30+ years of professional experience, research, and revolutionary business processes to author companion books:
Creating Competitive Advantage
Relevant Selling®
The content of her keynote presentations, as well as the framework for Smart Advantage’s workshops and consulting processes, are all based on the knowledge collected and published in her set of books.

Best-Selling Author

  • Author of Creating Competitive Advantage, now in its 20th printing and ranking in the top 1% of all books sold on
  • Her second book, Relevant Selling® was released in April 2012 and is now in its third printing
  • Featured author for Hudson Airport & New York City’s Penn Station News book sellers

Internationally-Recognized Keynote Speaker

  • Kicks off sales conferences, association meetings and corporate
  • Selected by an international organization of more than 16,000 business leaders worldwide, as one of the 50 most influential people of their first 50 years

CEO & President of Smart Advantage, Inc.

  • Developed a unique process which reveal previously unseen competitive advantages within an organization 
  • Ahead of asales and management consultancy which specifically focuses on differentiation of clients by uncovering and touting competitive advantages
  • Leads clients to increase revenues and sales close rates within the first year of completing their process.
  • Engaged with 350+ companies in recent years, both nationally and internationally, on selling value over price using relevant competitive advantages
  • Spent 20 years in Fortune 500 companies in management positions before becoming a consultant; She earned a Bachelors and Master’s Degree from New York Institute of Technology

Award-Winning Consultant

  • Appeared on,, ABC World News This Morning, MSNBC, WGN, KOMO (ABC Seattle), WFLD (Fox Chicago), etc.
  • Featured in Entrepreneur, Industry Week, Investor’s Business Daily, NY Enterprise Report, Business Strategies Magazine, Sales and Service Excellence<, Profit Magazine, New York Times, PGA Magazine, Whole Foods Magazine, and over 60 other publications
  • Contributing Business Expert Columnist to Affluent Magazine
  • Received 15 CEO Coaching Top Performer Awards
  • Recognized by Vistage/TEC as one of 50 most influential people in their first 50 years

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