Companion Business Books

The Smart Advantage Consulting Services are detailed in case studies in the best-selling business-book Creating Competitive Advantage, and the recently released companion, Relevant Selling. The companion books were authored by Jaynie L. Smith, CEO of Smart Advantage, to teach readers that profits depend on learning what is most relevant to a business’s target markets. Strategically gathering and utilizing this information builds value propositions to deliver effective sales and marketing messages. Hundreds of companies have increased revenues, regularly 10-40% within 12 months, by employing the strategies outlined in this set of books to craft their answer to the question: “Why should I do business with you instead of your competition?”

Creating Competitive Advantage

Think you know your company’s competitive advantage? Think again. By Jaynie L. Smith Why should I do business with you … and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot effectively answer this question, you may be missing the opportunity to maximize your potential customer base, client retention and margins. The five fatal read more

Relevant Selling

Research Proves Customers Value More than Just Price By Jaynie L. Smith Relevant Selling, the sequel to best-seller, Creating Competitive Advantage, challenges the all-too-familiar price issue. Many companies lament that price pressure has destroyed their margins – but when customers are surveyed in dou­ble-blind studies, we learn that more than 90% of the time, price is not the most important buying factor. read more