Competitive Advantage • marketing • SALES • OPERATIONS • differentiation
Learn What Most Motivates Buyers
Surveys Identify and Align Competitive Advantages
Research proves that 70% of the time, what is most relevant to existing customers, differs from what is most relevant to prospects.
Smart Advantage helps you identify what your customers and prospects value most when making a purchasing decision. Smart Advantage Full Engagement and Remote Consulting services incorporate double-blind market research to determine which potential competitive advantages will be most influential in the sales encounter. For over 20 years, our established market research process has guaranteed that results are bias-free and statistically-valid; ensuring that, with 90% confidence, new messaging effectively aligns with the top buying criteria of your target market(s).