Articles & Interviews


Jaynie Smith on BS with Bob Schmidt: What are your competitive advantages?

Glean some helpful advice from the Jan 31 interview where Jaynie discusses many of the concepts from her best-selling book Creating Competitive Advantage.   Get free chapters from Jaynie’s books that she mentioned in the interview. Creating Competitive Advantage  |  Relevant Selling.    


Jaynie Smith interview with Bob Schmidt: What you don’t know about your customers

Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. Learn few tips and tricks from this interview,  and  you can  check  free chapters from Jaynie’s books that she READ MORE


Jaynie Smith interview with Bob Schmidt

Bob Schmidt invites Jaynie back on air as her interviews get very high hit rate from listeners. Now, you can listen here, another fascinating interview on Bob’s show called “BS with Bob Schmidt.” In this interview few interesting points about flaws that business have. CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Bob Schmidt on his READ MORE


KSCJ-AM 1360 Mark Hahn

Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. Learn few tips and tricks from this interview,  and  you can  check  free chapters from Jaynie’s books that she READ MORE


Future Thinkers presents Jaynie Smith featuring Creating Competitive Advantage

Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage. In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results.  Jaynie stressed the importance of conveying value to buyers so they want to do business with you, and even are willing to pay more to READ MORE


Jaynie’s Radio Interview – This Week in America with Ric Bratton

CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how READ MORE


Jaynie’s Radio Interview with Mike Schikman WSVA AM

President of Smart Advantage Inc – Jaynie Smith has been interviewed by Mike Schikman on WSVA radio. Jaynie and Mike discussed about how to succeed in today’s marketplace, Jaynie gave out some friendly advices about the company differentiators and usual cliches of competitive advantages of companies and how to really find READ MORE


Jaynie’s Radio Interview – WOWO

As an addition to Jaynies interview collection, Charly Butcher invited Jaynie to share her expertise with the listeners. Charly Butcher is a Fort Wayne morning-radio fixture, on the air, locally, for over 2 decades. As host of Fort Wayne’s Morning News, on this 50,000 watt station. Charly takes you through the morning’s Top News and Weather READ MORE

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