Articles & Interviews
Jaynie Smith Interviewed by Entrepreneur Magazine
Jaynie Smith answers the question “how can you determine exactly what it is your customers want?”
Jaynie Smith Interviewed by PGA Magazine
Jaynie Smith outlines the 7 keys to successful marketing.
Jaynie Smith Speaks to Canada’s Largest Businesses
Jaynie Smith’s message to Canada’s top businesses highlights the dangerous disparity between what companies think their customers value and what they actually do value.
Get Past Price: Learn and Capitalize on What Matters to Customers
Jaynie Smith outlines what makes a competitive advantage statement and better differentiates companies. This message targeted distributors, who often struggle to differentiate themselves.
Jaynie Smith Interviewed by Guy Lambert on Live Zone TV
Jaynie Smith highlighted many ways in which companies come up short in communicating their value. This relegates companies to compete too often on the basis of lowering prices. In an age of inflation, it’s more important to effectively convey value.
Jaynie Smith Interview with Ken Broo – When Branding Doesn’t Factor in Customer Priorities
Citing Cracker Barrel’s short-lived change in brand image, Jaynie Smith speaks to the importance of understanding customer buying priorities before making significant shifts – the kind of shifts that results in the loss of customer support.
The importance of a Relevant Value Proposition to Increase Sales Results
Jaynie Smith joined Connie Whitman’s podcast, Changing the Sales Game. Jaynie spoke on the importance of having quantified proof of performance that buyers value as being fundamental to having an effective value proposition.
Start Tracking What Customers Care Most About – Customer Relevant Indicators
Jaynie Smith joined Jeff Mains of SaaS Fuel to discuss the value of CRIs, Customer Relevant Indicators. Jaynie revealed case studies of companies worked with and how performance data revealed operational issues, and ultimately became their marketing fuel.
Jaynie Smith Outlines Strategies for Differentiation in an Interview with The Thoughtful Entrepreneur
In her interview with Josh Elledge, Jaynie Smith provided an overview of how small businesses can better grow their businesses with a focus on customer values. Differentiation then follows with proof of performance, not through the use of cliches.
Jaynie Smith Addresses How to Succeed by Making Customer Service Your Competitive Advantage
Jaynie Smith’s interview with John Dijulius of The Customer Service Revolution shows listeners how to stand out in a crowded marketplace by focusing on extracting and communicating competitive advantages.
3 Big Ideas from Jaynie Smith in Her Interview With Ideas & Impact
Jaynie Smith’s interview with Jeremy Jones outlined 3 big ideas, starting with how to answer the question “why us?” Other ideas include building your content based on what your customers value and then how best to communicate your differentiators in marketing, including your website.
Jaynie Smith on BS with Bob Schmidt: What are your competitive advantages?
Jaynie discusses many of the concepts from her best-selling book Creating Competitive Advantage and Relevant Selling.
Jaynie Smith interview with Bob Schmidt: What you don’t know about your customers
Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. READ MORE
Jaynie Smith Interview With Bob Schmidt
Bob Schmidt invites Jaynie back on air as her interviews get very high hit rate from listeners. In this interview Jaynie Smith provides interesting points about flaws that business have. READ MORE
Jaynie Smith Interview With Mark Hahn
Jaynie was interviewed by Mark Hahn from KSCJ radio where they discussed business advantages, social media marketing, and competitive advantage. READ MORE
Future Thinkers Presents Jaynie Smith
Christine Kininmonth from The Growth Faculty Australia interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage. In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results. READ MORE
Jaynie Smith on This Week in America with Ric Bratton
Jaynie Smith was interviewed by Ric Bratton on This Week in America. Jaynie and Ric discussed key points from her bestselling book Creating Competitive Advantage. Jaynie shares some of her best practices READ MORE
Jaynie Smith’s Interview with Mike Schikman
Jaynie Smith was interviewed by Mike Schikman on WSVA radio. Jaynie and Mike discussed about how to succeed in today’s marketplace with differentiators READ MORE
Jaynie Smith‘s Interview With Charly Butcher
Jaynie Smith was interviewed by Charly Butcher, a morning-radio fixture in Ft. Wayne, Indiana. READ MORE