CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America on August 2, 2016. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how you sell it. Listen to this week’s broadcast and learn how to provide meaningful differentiation to your customers on that which your customers value.
Jaynie L. Smith, CEO of marketing/management consultancy Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price”, a guide for taking the guesswork out of sales and marketing.
Office Depot is a company in search of itself. New chief executive Roland Smith said the nation’s No. 2 office-supply retailer needs to develop what’s known as a “unique selling proposition” — a way to set itself apart from competitors that include Staples, Amazon and Costco. Speaking with analysts last week, the former Wendy’s CEO…
Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. Learn few tips and tricks from this interview, and you can check free chapters from Jaynie’s books that she…
PGA Magazine welcomes Jaynie Smith as their keynote speaker for the sixth annual Merchandisers of the Year Conference in 2013. The event brings together some of the greatest merchandising minds among the rankds of PGA members and are featuring Jaynie to offer members the opportunity to learn even more about successful merchandising strategies.
Most entrepreneurs deceive themselves by claiming to know their competitive advantage. Discover the truth about your company, and you can send your sales soaring. [Honestly!]
Companies leave potential business on the table all the time. It happens in so many different ways: potential contacts not followed up, proposals that don’t go far enough or meet the specific needs of customers, so sales aren’t closed when they should be. One significant overlooked reason is often at the root of the failure.