Jaynie Smith on BS with Bob Schmidt: What are your competitive advantages?

Business people often feel forced to lower their prices when the economy struggles or risk losing their increasingly cost-conscious customers. Fortunately, most customers do not make their buying decisions based primarily on price, even during recessions. They make their decisions based on value. To thrive in times such as these, you must convince customers and prospects that your company offers the best value, even if you do charge a slightly higher price. Here’s how…

Jaynie Smith, CEO of Smart Advantage has been interviewd by Bob Smith on whose radio show she is a frequent guest. In this interview from 7/72017 they talked how to help businesses avoid common pitfalls and create competitive advantages in today’s competitive market place.    

The big challenge is finding ways to sell quickly and effectively offline, too. In the book Relevant Selling, Jaynie Smith offers advice on how to do just that.

Morey Stettner from Investors.com discusses the main concepts behind Jaynie L. Smith’s newest book, Relevant Selling.

I speak to CEO and executive groups nationwide and am continually told that their sales managers complain the sales staff wants them to “lower the price” so they can sell more. That is a common cry. However, when a company creates, measures and maintains strong competitive advantages that are most valued by the customer, that company will attract the very best salespeople and customers. It starts with strategic decisions and operational changes that make a difference.