Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss the competitive advantages of delivering on values that are relevant to your customers.
Marketing consultant and best selling author Jaynie L. Smith advises that you must know and be able to articulate your competitive advantages to beat out the competition.
There is a very serious lost discipline in most companies today. Many have wandered away from concerning themselves with competitive advantage and its impact on their bottom line. Sales people are struggling to compete on anything but price. Some have simply lost touch with what is and what is not a competitive advantage.
Louis Bedigian, staff writer of Benzinga, reports on 8 Things Every CEO Must Know by interviewing Jaynie Smith, CEO of Smart Advantage and best selling author of “Creating Competitive Advantage” and “Relevant Selling.” Read the full story
Jaynie L. Smith interviews on 1380 AM WPHM to discuss what it means to sell relevance. Relevant Selling: Research Proves Customers Value More Than Just Price
CEO of Smart Advantage Inc – Jaynie Smith has been invited as a guest on WOOD Newsradio to talk about Competitive Advantage and to give some best practice advices for local small businesses and how to avoid some of the most common mistakes and pitfalls that business make when trying to perform in their full…