Jaynie Smith on BS with Bob Schmidt: What are your competitive advantages?

PGA Magazine welcomes Jaynie Smith as their keynote speaker for the sixth annual Merchandisers of the Year Conference in 2013. The event brings together some of the greatest merchandising minds among the rankds of PGA members and are featuring Jaynie to offer members the opportunity to learn even more about successful merchandising strategies.

Matt Koppenheffer from The Motley Fool highlights Jaynie L. Smith’s book, Creating Competitive Advantage, in his article titled “5 Companies That Know Why They’re Great”. Matt goes on to feature 5 companies that he feels clearly and concisely articulates their competitive advantages to their customers.

Jaynie L. Smith, a U.S. sales and marketing consultant, likes to tell the story of the company that stuck to basics. It believed customers buy from people they know and trust. So its account reps put all their effort into building relationships with clients, through social events, expensive lunches and golf matches at the finest clubs.

Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.

Jim McElgunn, of ProfitGuide.com || September 24, 2012 Chances are you’re marketing benefits your customers don’t really care about. Here’s how to define your true competitive differentiator Jaynie Smith, Smart Advantage Inc. Competitive-advantage specialist Jaynie Smith has a blunt message for business owners: whatever your sales messages focus on, it’s almost certainly not what your…