Jaynie Smith on BS with Bob Schmidt: What are your competitive advantages?

Office Depot is a company in search of itself. New chief executive Roland Smith said the nation’s No. 2 office-supply retailer needs to develop what’s known as a “unique selling proposition” — a way to set itself apart from competitors that include Staples, Amazon and Costco. Speaking with analysts last week, the former Wendy’s CEO…

Morey Stettner from Investors.com discusses the main concepts behind Jaynie L. Smith’s newest book, Relevant Selling.

I speak to CEO and executive groups nationwide and am continually told that their sales managers complain the sales staff wants them to “lower the price” so they can sell more. That is a common cry. However, when a company creates, measures and maintains strong competitive advantages that are most valued by the customer, that company will attract the very best salespeople and customers. It starts with strategic decisions and operational changes that make a difference.

Louis Bedigian, staff writer of Benzinga, reports on 8 Things Every CEO Must Know by interviewing Jaynie Smith, CEO of Smart Advantage and best selling author of “Creating Competitive Advantage” and “Relevant Selling.” Read the full story

Listen to last week’s WOCA interview with Jaynie Smith, a CEO of Smart Advantage, as she describes how every company from the smallest startup to the largest company can set themselves apart from their competition. Great Q & A by radio hosts make for a fun listen. Listen to last week’s WOCA interview with Jaynie…

Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss the competitive advantages of delivering on values that are relevant to your customers.