MO: Can you talk about how you started your company? How has your background and experience contributed to its development and success?

Jaynie: After spending the first half of my career in Fortune 500 companies, I became a consultant. I worked for large and smaller companies and began to notice that neither did a good job of using the voice of the customer to make key decisions and to sell what is relevant. I began asking business owners and sales people to tell me their number one competitive advantage. I got mostly glib, vague answers I refer to as “blah,blah,blah.” I saw a real need here to help businesses understand how to set themselves apart.

MO: Can you explain to our readers how the Smart Advantage Process works and what results they can expect from implementing it?

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