Jaynie Smith, CEO of Smart Advantage has been interviewd by Bob Smith on whose radio show she is a frequent guest. In this interview from 7/72017 they talked how to help businesses avoid common pitfalls and create competitive advantages in today’s competitive market place.
Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss the competitive advantages of delivering on values that are relevant to your customers.
Glean some helpful advice from the Jan 31 interview where Jaynie discusses many of the concepts from her best-selling book Creating Competitive Advantage. Get free chapters from Jaynie’s books that she mentioned in the interview. Creating Competitive Advantage | Relevant Selling.
As an addition to Jaynies interview collection, Charly Butcher invited Jaynie to share her expertise with the listeners. Charly Butcher is a Fort Wayne morning-radio fixture, on the air, locally, for over 2 decades. As host of Fort Wayne’s Morning News, on this 50,000 watt station. Charly takes you through the morning’s Top News and Weather…
Jaynie L. Smith, CEO of marketing/management consultancy Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price”, a guide for taking the guesswork out of sales and marketing.
Are businesses clueless about what customers value? Expert says lack of understanding hurts the bottom line. There’s a simple reason many businesses struggle to explain why customers should choose them over a competitor. Fewer than 5 percent of them have a clue about what it is their customers value, says Jaynie L. Smith, author of “Creating Competitive…