April 27, 2012 at 2:07 pm | Articles & Interviews
The big challenge is finding ways to sell quickly and effectively offline, too. In the book Relevant Selling, Jaynie Smith offers advice on how to do just that.
First, she says, make sure what you’re selling is exactly what your customer wants. Doing so will close the deal faster. Smith debunks the idea that your points of difference are always a competitive advantage. Find out what your customers prize, and deliver that — and you’ve made an instant sale.
Read the rest of the article at: http://www.entrepreneur.com/blog/223422