How to Gain Competitive Advantage

Four ways to gain competitive advantage We are often asked how organizations can better differentiate themselves in highly competitive industries. They understand that not being able to stand out minimizes their ability to secure new business without lowering prices. Those organizations that do a better job at differentiating – and communicating their differentiators – cave…

Trouble Recruiting the Best?  Use Your Hiring Competitive Advantages

Trouble Recruiting the Best? Use Your Hiring Competitive Advantages

Before the pandemic, many businesses struggled to attract new employees. They struggled with the answer to this question: why should someone work for your organization? With so much competition for good talent, businesses must have a compelling response. After pandemic layoffs we have now come full circle, and organizations are once again struggling to find…