What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages

Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition -your competitive advantage- from your target market’s perspective.Why from the customer perspective? Because if your clients don’t value your differentiators, then they are not relevant.


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Why Smart Advantage?

As recommended by

  • In a world where most and I mean MOST selling is irrelevant selling, Jaynie Smith’s Relevant Selling can mean the difference to you between profit and loss. My head is spinning with the wisdom in her book.

    Jay Conrad Levinson
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News & Announcements

  • misalignment tracks

    Sales, Marketing and Operational Alignment

    posted on November 17th, 2015 | Blog

    How misaligned is your organization and what is it costing you? According to Forbes Insights, “leading companies excel at providing consistent sales messages”; and “three fourths of top-performing organizations have strong alignment between sales and marketing; poorly performing companies notably do not.” Where are you?   I have asked hundreds of CEO’s to name what read more

  • blindspot

    3 Major Blind Spots that Cost you Market Share and Profits

    posted on November 9th, 2015 | Blog

    2016 Budget ROI – Are you leaving out the most critical investment? Warren Buffet’s buying criteria for stock and/or companies has always been that they have “strong competitive advantage” and “a solid management team”, yet few mid-market companies have any disciplined process in place to ensure they have and maintain leading differentiation. In the last read more

  • competition

    5 things you must do to stay ahead of the competition

    posted on October 20th, 2015 | Blog

    Marketing guru, Jay Conrad Levinson once said, “I believe companies should focus solely on competitive advantage and nothing else, for it is the wisest investment a company can make.” I have come to not only believe him but be able to prove his point. This is truly a lost discipline in most businesses today.   read more