What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customer’s perspective. Why from the customer perspective? Because if your customer’s don't value your differentiators, then they are not relevant.


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Why Smart Advantage?

As recommended by

  • “I can wholeheartedly and unconditionally recommend the Smart Advantage team.  They have a very good proposition that actually works and delivers bottom line results, unlike a lot of consultants I have come across.  In some respects their proposition is deceptively simple; ask your customers what they want, make sure that you give them it, and demonstrate it with some data driven concise selling messages.  However, underlying this basic precept, is a wealth of experience in making this work across many clients, industries and sectors, and a very strong data driven and structured process to craft and validate competitive advantage statements.  A key tenet of their work, that it’s so simple that most of us don’t think to do it.”

    Martin Wardhaugh, Mila Hardware

News & Announcements

  • If you don’t value it, your customers won’t either.

    posted on October 10th, 2018 | Blog

    In today’s environment, we would be hard pressed to find anyone to argue against the idea that “time” is the most valuable commodity to most business people. (and for that matter, for most people, period).  We are slammed with an endless “to do list” at work and at home. The demand on our time accelerates read more

  • Do we do to our customers what we hate done to us?

    posted on August 1st, 2018 | Blog

    Every one of us have these hideous experiences weekly, if not daily: Trying to get a person on the phone is impossible. We get so frustrated when we are put on hold, told to call back later, or our messages are just ignored. I booked a repair service for my home. They said they would read more

  • Don’t count on social networks without skepticism.

    posted on June 7th, 2018 | Blog

    Social networks and on-line communities have become major sources of feedback because their members tend to accept what fellow network members endorse. And the impact of social media continues to grow at staggering rates. Facebook, Twitter, LinkedIn, Snapchat, Instagram and other social networks are now a central part of millions of people’s lives, especially the read more