What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages


Smart Advantage is the only sales and management consultancy focused exclusively on identifying and communicating the most important element of successful competition -your competitive advantage- from your target market’s perspective.Why from the customer perspective? Because if your clients don’t value your differentiators, then they are not relevant.

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Why Smart Advantage?

As recommended by

  • Jaynie Smith’s Relevant Selling is the perfect complement to her first book, Creating Competitive Advantage. She challenges you to think like your customer.

    Matthew R. Dionne
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News & Announcements

  • animated-spider-man

    Spider-Man, The Loser

    posted on August 5th, 2015 | Blog

    The N.Y. Post recently recounted the woes of Broadway bombs and the reason for their business bruising.  Not unlike every business, they need to keep costs under control, know who their target audience is beyond a doubt, and market in the right medium (venue).  A stunning fact:   80% of Broadway shows end up with red read more

  • nascar-pit-crew

    Racing to Win…but your pit crew is missing!

    posted on July 2nd, 2015 | Blog

    A good metaphor for your business is to think of your salespeople as race car drivers.  They know how to drive, take the turns, and avoid crashes (you hope).  Yet, every winning driver needs a stellar pit crew.  It’s surprising how shortsighted managers forget this fact and wind up handicapping their sales people.   You read more

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    Cadillac’s Legacy: Are you polishing your brand or tarnishing it?

    posted on June 1st, 2015 | Blog

    Have you lost your “Cadillac” legacy?  Recently, Chuck Stevens, CFO of GM was interviewed by the Wall Street Journal.  He lamented the lost luxury of Cadillac as “the luxury” vehicle.  He declared that at one point it “was the definition of the luxury in the world.”  However, he confessed that they “underinvested in the brand read more