What is Smart Advantage?

Differentiating Companies with Relevant Competitive Advantages

Smart Advantage is the only sales and management consultancy focused exclusively on identifying and communicating the most important element of successful competition -your competitive advantage- from your target market’s perspective.Why from the customer perspective? Because if your clients don’t value your differentiators, then they are not relevant.

TV Appearances

In the news

Get in touch

+1 (954) 763-5757

Why Smart Advantage?

As recommended by

  • We thought Jaynie’s presentation was very dynamic.  She is one of the best speakers we have ever had!

    American Foundry Society
  • maroon-logo
  • anthem-logo
  • lasalle-logo
  • zurich-logo
  • technicon-logo

News & Announcements

  • Trust

    The Company You Can Trust

    posted on March 24th, 2015 | Blog

    How Important is Trust as a Buying Factor? It’s critical – especially if your product/service commands a price premium.  Companies aren’t likely to pay for anything if they don’t trust the seller.   We are all familiar with the adage “trust isn’t given, it’s earned.”  So, how can your company quickly prove your trustworthiness?  You read more

  • Facts-vs-Opinions

    Opinions vs. Facts

    posted on January 30th, 2015 | Blog

    Which Prevails in Your Company? What kind of surprises has your company had when you lost a prospect because you didn’t know what was most important to them, and you missed talking about it?  This can be avoided with a disciplined approach to gaining and/or acting on the customer perspective. How organizations gather customer input, read more

  • icon_sa

    Crap Shoot Decisions: Are You Rolling the Dice?

    posted on January 6th, 2015 | Blog

    Make sure your company’s business planning and investments reflect your customer’s most desired deliverables.  Don’t be overly focused on new product features or things you think are important if your customers don’t value those same things. We have seen too many companies offer innovations “because they could” when the customer didn’t value them at all.  read more