Why relevance is trumping competitiveness. Jaynie Smith joins Jim Blasingame to discuss the competitive advantage of delivering on values that are relevant to your customers.
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Are businesses clueless about what customers value? Expert says lack of understanding hurts the bottom line. There’s a simple reason many businesses struggle to explain why customers should choose them over a competitor. Fewer than 5 percent of them have a clue about what it is their customers value, says Jaynie L. Smith, author of “Creating Competitive…