Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
WOCA-1370 AM Radio Interview 2/11/16
Listen to last week’s WOCA interview with Jaynie Smith, a CEO of Smart Advantage, as she describes how every company from the smallest startup to the largest company can set themselves apart from their competition. Great Q & A by radio hosts make for a fun listen. Listen to last week’s WOCA interview with Jaynie…
Affluent Magazine: Are You Leaving Business on the Table?
Companies leave potential business on the table all the time. It happens in so many different ways: potential contacts not followed up, proposals that don’t go far enough or meet the specific needs of customers, so sales aren’t closed when they should be. One significant overlooked reason is often at the root of the failure.
The New York Enterprise Report: What Do Your Customers Really Value?
What Do Your Customers Really Value? How to improve your marketing message and sales approach by aligning with customer needs
Office Depot seeks unique identity from competition
Office Depot is a company in search of itself. New chief executive Roland Smith said the nation’s No. 2 office-supply retailer needs to develop what’s known as a “unique selling proposition” — a way to set itself apart from competitors that include Staples, Amazon and Costco. Speaking with analysts last week, the former Wendy’s CEO…
New York Times: Promoting Made in U.S.A., but Very Carefully
New York Times interviews Jaynie Smith for research findings that support survey outcomes by Boston Consulting Group. “Companies can be foreign owned, but they need to say that ‘We are still on your soil. We create jobs. We make quality products, and we’re delivering them quickly.'”
Investors.com: Research Customers’ Priorities Before You Set Prices
Morey Stettner from Investors.com discusses the main concepts behind Jaynie L. Smith’s newest book, Relevant Selling.