Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
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Yahoo! Finance: ‘Relevant Selling’ Teaches Businesses How to Sell What Customers Most Value
Jaynie L. Smith, CEO of marketing/management consultancy Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price”, a guide for taking the guesswork out of sales and marketing.
New York Times: Promoting Made in U.S.A., but Very Carefully
New York Times interviews Jaynie Smith for research findings that support survey outcomes by Boston Consulting Group. “Companies can be foreign owned, but they need to say that ‘We are still on your soil. We create jobs. We make quality products, and we’re delivering them quickly.'”
Jaynie Smith-BS with Bob Schmidt: What you don’t know about your customers
Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. Learn few tips and tricks from this interview, and you can check free chapters from Jaynie’s books that she…
Affluent Magazine: Are You Leaving Business on the Table?
Companies leave potential business on the table all the time. It happens in so many different ways: potential contacts not followed up, proposals that don’t go far enough or meet the specific needs of customers, so sales aren’t closed when they should be. One significant overlooked reason is often at the root of the failure.
WholeFoods Magazine: Do Businesses Know What Their Customers Want?
Research shows that 90% of businesses do not know what their customers want. In a world burdened with financial difficulties, American stores need to shape up.
Jaynie’s Radio Interview – WPTF-850 AM Bill LuMaye 2/19/16
Interview with CEO of Smart Advantage-Jaynie Smith, that she did on WPTF radio. In this interview she talks about relationship between businesses and customers, you will hear about the top 3 things that customers want-based on over 200 research that Smart Advantage did. Learn what is that your customer service needs for your customers, are bigger…