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Most businesses brainstorm to come up with a list of their “strengths,” or they have their marketing firm do it for them. Then they throw all the results against the wall and hope some stick. Well, some do. But wouldn’t it make more sense to throw them at the bull’s-eye and get more direct hits?
WholeFoods Magazine: Do Businesses Know What Their Customers Want?
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Future Thinkers presents Jaynie Smith featuring Creating Competitive Advantage
Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage. In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results. Jaynie stressed the importance of conveying value to buyers so they want to do business with you, and even are willing to pay more to…
Florida Highway Patrol Advisory Council Inducts Jaynie L. Smith
Ft. Lauderdale, FL, June 3, 2014 – Jaynie L. Smith is the newest inductee into the Florida Highway Patrol Advisory Council. Smith is the author of Creating Competitive Advantage and Relevant Selling, the CEO of Smart Advantage, Inc., and an internationally recognized keynote speaker. The Florida Highway Patrol Advisory Council is an organization comprised of…
Jaynie L. Smith: In Pursuit Of Superior Salesmanship
There is an old joke that says somebody is a great salesperson if he or she can sell refrigerators to the Eskimos in the Arctic. But in today’s thorny economy, less-than-stellar salespeople can find themselves left out in the cold if they fail to understand how to connect to potential customers. This week, MortgageOrb speaks with Jaynie L. Smith, CEO of Fort Lauderdale, Fla.-based Smart Advantage Inc. and author of the new book Relevant Selling, to understand the challenges of today’s sales environment.