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Jaynie’s Radio Interview – This Week in America with Ric Bratton 8/2/16
CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America on August 2, 2016. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how…
MO.com: “95% of businesses don’t know what’s relevant to their customers. Does yours?”
Interview between Jaynie L. Smith, author of Relevant Selling, and “MO” at mo.com.
KSCJ-AM 1360 Mark Hahn December 30, 2016.
Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. Learn few tips and tricks from this interview, and you can check free chapters from Jaynie’s books that she…
Jaynie’s Radio Interview – WPTF-850 AM Bill LuMaye 2/19/16
Interview with CEO of Smart Advantage-Jaynie Smith, that she did on WPTF radio. In this interview she talks about relationship between businesses and customers, you will hear about the top 3 things that customers want-based on over 200 research that Smart Advantage did. Learn what is that your customer service needs for your customers, are bigger…
Financial Post: Sell what clients want to buy
Jaynie L. Smith, a U.S. sales and marketing consultant, likes to tell the story of the company that stuck to basics. It believed customers buy from people they know and trust. So its account reps put all their effort into building relationships with clients, through social events, expensive lunches and golf matches at the finest clubs.
Office Depot seeks unique identity from competition
Office Depot is a company in search of itself. New chief executive Roland Smith said the nation’s No. 2 office-supply retailer needs to develop what’s known as a “unique selling proposition” — a way to set itself apart from competitors that include Staples, Amazon and Costco. Speaking with analysts last week, the former Wendy’s CEO…