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PROFIT Magazine: The Biggest Lie in Business
Most entrepreneurs deceive themselves by claiming to know their competitive advantage. Discover the truth about your company, and you can send your sales soaring. [Honestly!]
Jaynie’s Radio Interview – WPTF-850 AM Bill LuMaye 2/19/16
Interview with CEO of Smart Advantage-Jaynie Smith, that she did on WPTF radio. In this interview she talks about relationship between businesses and customers, you will hear about the top 3 things that customers want-based on over 200 research that Smart Advantage did. Learn what is that your customer service needs for your customers, are bigger…
1380AM WPHM: Morning Show Interview with Jaynie L. Smith
Jaynie L. Smith interviews on 1380 AM WPHM to discuss what it means to sell relevance. Relevant Selling: Research Proves Customers Value More Than Just Price
Florida Highway Patrol Advisory Council Inducts Jaynie L. Smith
Ft. Lauderdale, FL, June 3, 2014 – Jaynie L. Smith is the newest inductee into the Florida Highway Patrol Advisory Council. Smith is the author of Creating Competitive Advantage and Relevant Selling, the CEO of Smart Advantage, Inc., and an internationally recognized keynote speaker. The Florida Highway Patrol Advisory Council is an organization comprised of…
Interview with Central Illinois Regional Radio
Are businesses clueless about what customers value? Expert says lack of understanding hurts the bottom line. There’s a simple reason many businesses struggle to explain why customers should choose them over a competitor. Fewer than 5 percent of them have a clue about what it is their customers value, says Jaynie L. Smith, author of “Creating Competitive…
Entrepreneur.com: Can You Sell Your Customers in Zero Seconds?
The big challenge is finding ways to sell quickly and effectively offline, too. In the book Relevant Selling, Jaynie Smith offers advice on how to do just that.