Upcoming AchieveHERs Signature Event on Nov 6 Highlights Surge of Female Entrepreneurs Boosts Business in Clearwater

Clearwater is mirroring the national surge of female entrepreneurs, which shows that one of every ten US women is now starting or running a new business. (1) Jayme MacCullough is a local example. After spending more than a decade as part owner of the family business, MacCullough – a mother of five – is now…

Yahoo! Finance: ‘Relevant Selling’ Teaches Businesses How to Sell What Customers Most Value

FORT LAUDERDALE, FL–(Marketwire -03/22/12)-  Jaynie L. Smith, CEO of marketing/management consultancy, Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price” (www.smartadvantage.com), a guide for taking the guesswork out of sales and marketing. “To become relevant, businesses need to discern and address what customers really value,” Smith says. Surprisingly, less…

PROFIT Magazine’s Ian Portsmouth interviews Jaynie L. Smith for Business Coach Podcast Series

Jaynie L. Smith, author of best-selling book Creating Competitive Advantage (Doubleday), has been invited to interview with Canadian business publication PROFIT Magazine. Jaynie has previously been featured in PROFIT magazine in November 2008, within the article titled “The Biggest Lie in Business.”

Keynote Speaking Schedule for Smart Advantage CEO Jaynie L. Smith Increases Well into 2010

Companies across the nation have taken full advantage of booking Jaynie L. Smith as a keynote speaker, consultant, and a corporate workshop host for 2010. Jaynie and her consulting firm, Smart Advantage, Inc., assist organizations in identifying and implementing a proprietary competitive advantage process. The strategies executed are central to Jaynie’s best-selling business book, Creating Competitive Advantage.

Jaynie L. Smith’s Book, Creating Competitive Advantage, is the Talk of Business Professionals’ Blogs

Though Creating Competitive Advantage originally published in 2006, it recently had its 9th printing, proving it to be timeless. Even Business Blogs have picked up on how valuable the book is, and have noted it as providing understandable imperatives for organizations seeking to discover where they rise above their competition.