As the reprographic industry evolves into new technologies, it is important that competitive advantages are uncovered and communicated to customers and prospects. Keynote speaker Jaynie L. Smith, author of “Creating Competitive Advantage” and a noted consultant and speaker, will provide a fresh perspective on competitive positioning. She will provide the framework for uncovering and touting your own competitive advantages to measurably increase your companies’ customer retention and sales close rates. The keynote address will take place Friday night, April 10. Read more
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Yahoo! Finance: ‘Relevant Selling’ Teaches Businesses How to Sell What Customers Most Value
FORT LAUDERDALE, FL–(Marketwire -03/22/12)- Jaynie L. Smith, CEO of marketing/management consultancy, Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price” (www.smartadvantage.com), a guide for taking the guesswork out of sales and marketing. “To become relevant, businesses need to discern and address what customers really value,” Smith says. Surprisingly, less…
Book Signing at NY Times Bestseller Bookstore with Best-Selling Author Jaynie L. Smith
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage, will have a book signing this Thursday, March 11 at NY Times Bestseller Bookstore located in the Atlanta International Airport.