As the reprographic industry evolves into new technologies, it is important that competitive advantages are uncovered and communicated to customers and prospects. Keynote speaker Jaynie L. Smith, author of “Creating Competitive Advantage” and a noted consultant and speaker, will provide a fresh perspective on competitive positioning. She will provide the framework for uncovering and touting your own competitive advantages to measurably increase your companies’ customer retention and sales close rates. The keynote address will take place Friday night, April 10. Read more
Keynote Speaking Schedule for Smart Advantage CEO Jaynie L. Smith Increases Well into 2010
Companies across the nation have taken full advantage of booking Jaynie L. Smith as a keynote speaker, consultant, and a corporate workshop host for 2010. Jaynie and her consulting firm, Smart Advantage, Inc., assist organizations in identifying and implementing a proprietary competitive advantage process. The strategies executed are central to Jaynie’s best-selling business book, Creating Competitive Advantage.
Jaynie L. Smith’s Book, Creating Competitive Advantage, is the Talk of Business Professionals’ Blogs
Though Creating Competitive Advantage originally published in 2006, it recently had its 9th printing, proving it to be timeless. Even Business Blogs have picked up on how valuable the book is, and have noted it as providing understandable imperatives for organizations seeking to discover where they rise above their competition.
Creating Competitive Advantage to be Released as Audio Book
Jaynie L. Smith announces the release of an Audio Book version of her best-selling business book Creating Competitive Advantage. The 228-page, 10-chapter book, published by Doubleday, now comes in an author-narrated digital format, as a set of five compact discs.
Book Signing at Buckhead Books with Best-Selling Author Jaynie L. Smith
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage, will have a book signing this Wednesday, March 10 at Buckhead Books located in the Atlanta International Airport-Concourse B (next to THIF restaurant).
Renewal by Andersen Hired Jaynie L. Smith to Deliver Competitive Advantage Keynote
Renewal by Andersen hired Competitive Advantage expert Jaynie L. Smith to speak to its independent retail locations and executives at their Annual Affiliate Summit. The summit took place at the Sawgrass Marriott in Ponte Vedra Beach, Florida on January 25, 2010.
Yahoo! Finance: ‘Relevant Selling’ Teaches Businesses How to Sell What Customers Most Value
FORT LAUDERDALE, FL–(Marketwire -03/22/12)- Jaynie L. Smith, CEO of marketing/management consultancy, Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price” (www.smartadvantage.com), a guide for taking the guesswork out of sales and marketing. “To become relevant, businesses need to discern and address what customers really value,” Smith says. Surprisingly, less…