As the reprographic industry evolves into new technologies, it is important that competitive advantages are uncovered and communicated to customers and prospects. Keynote speaker Jaynie L. Smith, author of “Creating Competitive Advantage” and a noted consultant and speaker, will provide a fresh perspective on competitive positioning. She will provide the framework for uncovering and touting your own competitive advantages to measurably increase your companies’ customer retention and sales close rates. The keynote address will take place Friday night, April 10. Read more
Though Creating Competitive Advantage originally published in 2006, it recently had its 9th printing, proving it to be timeless. Even Business Blogs have picked up on how valuable the book is, and have noted it as providing understandable imperatives for organizations seeking to discover where they rise above their competition.
Renewal by Andersen hired Competitive Advantage expert Jaynie L. Smith to speak to its independent retail locations and executives at their Annual Affiliate Summit. The summit took place at the Sawgrass Marriott in Ponte Vedra Beach, Florida on January 25, 2010.
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage, will have a book signing this Thursday, March 11 at NY Times Bestseller Bookstore located in the Atlanta International Airport.
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage, will have a book signing this Wednesday, March 10 at Buckhead Books located in the Atlanta International Airport-Concourse B (next to THIF restaurant).
Companies across the nation have taken full advantage of booking Jaynie L. Smith as a keynote speaker, consultant, and a corporate workshop host for 2010. Jaynie and her consulting firm, Smart Advantage, Inc., assist organizations in identifying and implementing a proprietary competitive advantage process. The strategies executed are central to Jaynie’s best-selling business book, Creating Competitive Advantage.
FORT LAUDERDALE, FL–(Marketwire -03/22/12)- Jaynie L. Smith, CEO of marketing/management consultancy, Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price” (www.smartadvantage.com), a guide for taking the guesswork out of sales and marketing. “To become relevant, businesses need to discern and address what customers really value,” Smith says. Surprisingly, less…