FORT LAUDERDALE, FL – Wanting to develop a sales and marketing message that is more effective and successful in these challenging economic times, companies are turning to Jaynie L. Smith. Jaynie L. Smith is an expert in guiding companies on revising their core message to focus on Competitive Advantage.

Companies across the nation have taken full advantage of booking Jaynie L. Smith as a keynote speaker, consultant, and a corporate workshop host for 2010. Jaynie and her consulting firm, Smart Advantage, Inc., assist organizations in identifying and implementing a proprietary competitive advantage process. The strategies executed are central to Jaynie’s best-selling business book, Creating Competitive Advantage.

Companies utilizing the consulting and keynote speaking services of Jaynie and Smart Advantage include, Renewal by Andersen, Stellar Solutions, AFI International and more. The services of Jaynie and of Smart Advantage extend to organizations exploring the development and utilization of their competitive advantages to differentiate themselves against their competitors in the 2010 market.

A publication praised by CEOs the world over, Creating Competitive Advantage is in its ninth printing, and rights to the book have been sold internationally to publishers in five countries. For companies looking to discover and promote the attributes that set it apart from competitors, this is a universally tried and true handbook.

During each appearance, organizations learn the steps Jaynie employs when helping a business identify its competitive advantage to establish and reinforce its marketing approach. The Smart Advantage consulting process improves the strategies and steps taken toward increasing sales close rates, safeguarding profit margins, and increasing leads or inquiries from marketing efforts.

About Jaynie L. Smith and Smart Advantage, Inc. 

Smart Advantage, Inc. is a marketing consultancy founded by Jaynie L. Smith, author of the best-selling business book Creating Competitive Advantage (Doubleday, 2006).  Jaynie L. Smith has been a featured guest on ABC World News This Morning, Bloomberg News, and MSNBC discussing the Smart Advantage Process.

Based on more than 20 years experience with Fortune 500 companies and over 35,000 hours of CEO coaching, Jaynie L. Smith outlines a process for companies to understand, uncover, define, research, and edit their competitive advantages.  Smart Advantage has refined, expanded, and licensed this process and consults with companies from Fortune 500 to mid-size and small firms. For additional information please visit Smart Advantage’s website at

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