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Smart Advantage
Smart Advantage
  • Jaynie’s Radio Interview – The Experience Pros Radio Show – KDMT 1690AM – 03/31/16

    Give a listen to the latest radio interview with Jaynie Smith, the CEO of Smart Advantage.Radio host in the radio show called The Experience Pros Radio Show hosted Jaynie and asked a few interesting questions that can benefit to all the listeners. In this interview she shares her experience and wisdom when it comes to each…

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  • Jaynie’s Radio Interview – WPTF-850 AM Bill LuMaye 2/19/16

    Interview with CEO of Smart Advantage-Jaynie Smith, that she did on WPTF radio. In this interview she talks about relationship between businesses and customers, you will hear about the top 3 things that customers want-based on over 200 research that Smart Advantage did. Learn what is that your customer service needs for your customers, are bigger…

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  • Are Your Sales Suffering Death by a Thousand Clichés?

    Every year the pundits, bloggers, social media hounds, all make major assessments of Super Bowl ads. Enough is said about that and football is not in season, so we won’t be going there.   Unless your business has pockets so deep that you can afford the $5 million for the 30 or 60 second spot,…

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  • WOCA-1370 AM Radio Interview 2/11/16

    Listen to last week’s WOCA interview with Jaynie Smith, a CEO of Smart Advantage, as she describes how every company from the smallest startup to the largest company can set themselves apart from their competition. Great Q & A by radio hosts make for a fun listen. Listen to last week’s WOCA interview with Jaynie…

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  • Jaynie Smith Interview WOOD Newsradio Feb 03 2016

    CEO of Smart Advantage Inc – Jaynie Smith has been invited as a guest on WOOD Newsradio to talk about Competitive Advantage and to give some best practice advices for local small businesses and how to avoid some of the most common mistakes and pitfalls that business make when trying to perform in their full…

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  • What’s Your Website’s Mission?

    What’s Your Website’s Mission? Clear Objective or Cloudy Obstruction? There is something nagging about a company’s website. It is often the nemesis of many business owners. There is frequently no clear vision of what the website is intended to accomplish. Some CEO’s tell me “I don’t even know what is on our site.” Others report,…

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  • Interview with Central Illinois Regional Radio

    Are businesses clueless about what customers value? Expert says lack of understanding hurts the bottom line. There’s a simple reason many businesses struggle to explain why customers should choose them over a competitor. Fewer than 5 percent of them have a clue about what it is their customers value, says Jaynie L. Smith, author of “Creating Competitive…

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  • Jaynie Smith @ Experience Pros Radio Show

    In Experience Pros Radio Show Jaynie Smith joins Eric and Angel for a lively Q&A on whether businesses are clueless about what their customers REALLY value. Jennifer Owen talks identity theft, and what you can do to prevent it. Kirill Storch asks if robots can run your business better than you, and we finally get down…

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  • Is Your Sales Message Ambiguous?

    Yesterday I was driving behind a produce truck that had an interesting, albeit somewhat disturbing message: “XYZ produce…From Farm to Fork Handled by Professionals.” Now I ask you, do you want your produce handled by professionals? What comes to mind? Did they wash their hands? Is the produce bruised from all the handling? Did they…

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  • Mind Your Business. And Theirs Too.

    What do you know about your competition?  Do they know more about you than you know about them? Let’s Answer…   It’s one thing to think you are truly better than your competition–most often, this is a subjective evaluation—it’s another thing to be able to prove it.  In our work with companies of all sizes,…

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Smart Advantage

Smart Advantage is the only sales and management consultancy that focuses solely on the most influential element of sales & marketing to customers and prospects: your company’s relevant competitive advantages.

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