Every year the pundits, bloggers, social media hounds, all make major assessments of Super Bowl ads. Enough is said about that and football is not in season, so we won’t be going there. Unless your business has pockets so deep that you can afford the $5 million for the 30 or 60 second spot,…
Listen to last week’s WOCA interview with Jaynie Smith, a CEO of Smart Advantage, as she describes how every company from the smallest startup to the largest company can set themselves apart from their competition. Great Q & A by radio hosts make for a fun listen. Listen to last week’s WOCA interview with Jaynie…
CEO of Smart Advantage Inc – Jaynie Smith has been invited as a guest on WOOD Newsradio to talk about Competitive Advantage and to give some best practice advices for local small businesses and how to avoid some of the most common mistakes and pitfalls that business make when trying to perform in their full…
What’s Your Website’s Mission? Clear Objective or Cloudy Obstruction? There is something nagging about a company’s website. It is often the nemesis of many business owners. There is frequently no clear vision of what the website is intended to accomplish. Some CEO’s tell me “I don’t even know what is on our site.” Others report,…
Are businesses clueless about what customers value? Expert says lack of understanding hurts the bottom line. There’s a simple reason many businesses struggle to explain why customers should choose them over a competitor. Fewer than 5 percent of them have a clue about what it is their customers value, says Jaynie L. Smith, author of “Creating Competitive…
In Experience Pros Radio Show Jaynie Smith joins Eric and Angel for a lively Q&A on whether businesses are clueless about what their customers REALLY value. Jennifer Owen talks identity theft, and what you can do to prevent it. Kirill Storch asks if robots can run your business better than you, and we finally get down…
Yesterday I was driving behind a produce truck that had an interesting, albeit somewhat disturbing message: “XYZ produce…From Farm to Fork Handled by Professionals.” Now I ask you, do you want your produce handled by professionals? What comes to mind? Did they wash their hands? Is the produce bruised from all the handling? Did they…
What do you know about your competition? Do they know more about you than you know about them? Let’s Answer… It’s one thing to think you are truly better than your competition–most often, this is a subjective evaluation—it’s another thing to be able to prove it. In our work with companies of all sizes,…
How misaligned is your organization and what is it costing you? According to Forbes Insights, “leading companies excel at providing consistent sales messages”; and “three fourths of top-performing organizations have strong alignment between sales and marketing; poorly performing companies notably do not.” Where are you? I have asked hundreds of CEO’s to name what…
2016 Budget ROI – Are you leaving out the most critical investment? Warren Buffet’s buying criteria for stock and/or companies has always been that they have “strong competitive advantage” and “a solid management team”, yet few mid-market companies have any disciplined process in place to ensure they have and maintain leading differentiation. In the last…
