Competitive Advantage • marketing • SALES • OPERATIONS • differentiation

Book

We Offer the Following Books

You Have Problems, We Have Answers

Companion Business Books

The Smart Advantage Consulting Services are detailed in case studies in the best-selling business-book Creating Competitive Advantage, and the recently released companion, Relevant Selling.

The companion books were authored by Jaynie L. Smith, CEO of Smart Advantage, to teach readers that profits depend on learning what is most relevant to a business’s target markets. Strategically gathering and utilizing this information builds value propositions to deliver effective sales and marketing messages.

Hundreds of companies have increased revenues, regularly 10-40% within 12 months, by employing the strategies outlined in this set of books to craft their answer to the question:

“Why should I do business with you instead of your competition?”.

Creating Competitive Advantage

Think you know your company’s competitive advantage? Think again. By Jaynie L. Smith Why should I do business with you … and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot effectively answer this question, you may be missing the opportunity to maximize your potential customer base, client retention and margins.
READ MORE
Order from Amazon
Order from Barnes & Noble
Order now with PayPal

Relevant Selling®

About Jaynie L. Smith

Jaynie L. Smith is an awarding winning corporate consultant, speaker, CEO and best-selling business book author. Jaynie called on her 30+ years of professional experience, research, and revolutionary business processes to author companion books:
Creating Competitive Advantage,
Relevant Selling.
The content of her keynote presentations, as well as the framework for Smart Advantage’s workshops and consulting processes, are all based off the knowledge collected and published in her set of books.

Best-Selling Author

Author of Creating Competitive Advantage, now in its 19th printing and ranking in the top 1% of all books sold on Amazon.com.
Her second book, Relevant Selling was released in April 2012 and is now in its third printing
Featured author for Hudson Airport & New York City’s Penn Station News book sellers

Internationally-Recognized Keynote Speaker

Kicks off sales conferences, association meetings and corporate
Selected by an international organization of more than 16,000 business leaders worldwide, as one of the 50 most influential people of their first 50 years

CEO & President of Smart Advantage, Inc.

Developed a unique process which utilizes market research to uncover target market needs and then aligns marketing, sales and operational efforts to all meet those needs
A sales and management consultancy which specifically focuses on differentiation of clients by uncovering and touting competitive advantages
Regularly leads clients to increase revenues and sales close rates by 10-40% within the first year of completing their process.
Engaged with more than 200 companies in recent years, both nationally and internationally, on selling value over price using relevant competitive advantages

Award-Winning Consultant

Received 15 CEO Coaching Top Performer Awards
Appeared on FoxBusiness.com, FoxNews.com, ABC World News This Morning, MSNBC, WGN, KOMO (ABC Seattle), WFLD (FoxChicago), etc.
Featured in Entrepreneur, Industry Week, Investor’s Business Daily, NY Enterprise Report, Business Strategies Magazine, Sales and Service Excellence<, Profit Magazine, New York Times, PGA Magazine, Whole Foods Magazine and over 60 other publications
Contributing Business Expert Columnist to Affluent Magazine

WE HAVE Answers

Ask Us Anything

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elit ullamcr dignissim cras tincidunt lobortis feugiat.