Does your organization’s value proposition sound like every other organization? 

Most organizations struggle to differentiate in a meaningful way, and as a result, wind up lowering their prices to secure business. 

A competitive advantage based value proposition is backed by quantified proof that you excel at the criteria that most influences buyers.

Smart Advantage guides companies on how to tie together their validated quantified competitive advantage statements through the use of sales tools, marketing and web content guidance, and sales training.