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What if Loyalty Doesn’t Pay Anymore…Ignoring Customers’ Values

As a frequent business traveler, I can’t help notice the moves made by large companies in meeting the needs of their customers, or not.  I have been an elite member of the Marriott Hotel chain for years.  It affords small benefits but ones that their elite members have come to value.  Besides speedier (sometimes) check-in,…

Read More What if Loyalty Doesn’t Pay Anymore…Ignoring Customers’ ValuesContinue

Smart Advantage

Smart Advantage is the only sales and management consultancy that focuses solely on the most influential element of sales & marketing to customers and prospects: your company’s relevant competitive advantages.

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