Similar Posts
Jaynie Smith-BS with Bob Schmidt: What you don’t know about your customers
Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. Learn few tips and tricks from this interview, and you can check free chapters from Jaynie’s books that she…
Affluent Magazine: The Lost Discipline: It affects your sales and profitability daily
There is a very serious lost discipline in most companies today. Many have wandered away from concerning themselves with competitive advantage and its impact on their bottom line. Sales people are struggling to compete on anything but price. Some have simply lost touch with what is and what is not a competitive advantage.
Bottom Line Magazine: Build Your Business in Bad Times – Without Slashing Prices
Business people often feel forced to lower their prices when the economy struggles or risk losing their increasingly cost-conscious customers. Fortunately, most customers do not make their buying decisions based primarily on price, even during recessions. They make their decisions based on value. To thrive in times such as these, you must convince customers and prospects that your company offers the best value, even if you do charge a slightly higher price. Here’s how…
Entrepreneur.com: Can You Sell Your Customers in Zero Seconds?
The big challenge is finding ways to sell quickly and effectively offline, too. In the book Relevant Selling, Jaynie Smith offers advice on how to do just that.
The Motley Fool: 5 Companies That Know Why They’re Great
Matt Koppenheffer from The Motley Fool highlights Jaynie L. Smith’s book, Creating Competitive Advantage, in his article titled “5 Companies That Know Why They’re Great”. Matt goes on to feature 5 companies that he feels clearly and concisely articulates their competitive advantages to their customers.
Miami Herald: Tell ‘em how you beat the competition
Marketing consultant and best selling author Jaynie L. Smith advises that you must know and be able to articulate your competitive advantages to beat out the competition.