Every year the pundits, bloggers, social media hounds, all make major assessments of Super Bowl ads. Enough is said about that and football is not in season, so we won’t be going there. Unless your business has pockets so deep that you can afford the $5 million for the 30 or 60 second spot,…
What’s Your Website’s Mission? Clear Objective or Cloudy Obstruction? There is something nagging about a company’s website. It is often the nemesis of many business owners. There is frequently no clear vision of what the website is intended to accomplish. Some CEO’s tell me “I don’t even know what is on our site.” Others report,…
Yesterday I was driving behind a produce truck that had an interesting, albeit somewhat disturbing message: “XYZ produce…From Farm to Fork Handled by Professionals.” Now I ask you, do you want your produce handled by professionals? What comes to mind? Did they wash their hands? Is the produce bruised from all the handling? Did they…
What do you know about your competition? Do they know more about you than you know about them? Let’s Answer… It’s one thing to think you are truly better than your competition–most often, this is a subjective evaluation—it’s another thing to be able to prove it. In our work with companies of all sizes,…
How misaligned is your organization and what is it costing you? According to Forbes Insights, “leading companies excel at providing consistent sales messages”; and “three fourths of top-performing organizations have strong alignment between sales and marketing; poorly performing companies notably do not.” Where are you? I have asked hundreds of CEO’s to name what…
2016 Budget ROI – Are you leaving out the most critical investment? Warren Buffet’s buying criteria for stock and/or companies has always been that they have “strong competitive advantage” and “a solid management team”, yet few mid-market companies have any disciplined process in place to ensure they have and maintain leading differentiation. In the last…
Marketing guru, Jay Conrad Levinson once said, “I believe companies should focus solely on competitive advantage and nothing else, for it is the wisest investment a company can make.” I have come to not only believe him but be able to prove his point. This is truly a lost discipline in most businesses today. …
The N.Y. Post recently recounted the woes of Broadway bombs and the reason for their business bruising. Not unlike every business, they need to keep costs under control, know who their target audience is beyond a doubt, and market in the right medium (venue). A stunning fact: 80% of Broadway shows end up with red…
A good metaphor for your business is to think of your salespeople as race car drivers. They know how to drive, take the turns, and avoid crashes (you hope). Yet, every winning driver needs a stellar pit crew. It’s surprising how shortsighted managers forget this fact and wind up handicapping their sales people. You…
Have you lost your “Cadillac” legacy? Recently, Chuck Stevens, CFO of GM was interviewed by the Wall Street Journal. He lamented the lost luxury of Cadillac as “the luxury” vehicle. He declared that at one point it “was the definition of the luxury in the world.” However, he confessed that they “underinvested in the brand…
