Competitive Advantage • marketing • SALES • OPERATIONS • differentiation

Results Reported by Smart Advantage Clients

(through December, 2023)

Jaynie delivering keynote on Competitive Advantage

Differentiating Companies with Relevant Competitive Advantages

Smart Advantage is the only sales, marketing, and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – your measured competitive advantage – from your customer’s perspective.


Why from the customer’s perspective? Because if your customers don’t value your differentiators, then they are not relevant.

Jaynie Smith

Founder

Meet the Team

Minimum 14 Years with Smart Advantage

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