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WholeFoods Magazine: Do Businesses Know What Their Customers Want?
Research shows that 90% of businesses do not know what their customers want. In a world burdened with financial difficulties, American stores need to shape up.
Future Thinkers presents Jaynie Smith featuring Creating Competitive Advantage
Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage. In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results. Jaynie stressed the importance of conveying value to buyers so they want to do business with you, and even are willing to pay more to…
Financial Post: Sell what clients want to buy
Jaynie L. Smith, a U.S. sales and marketing consultant, likes to tell the story of the company that stuck to basics. It believed customers buy from people they know and trust. So its account reps put all their effort into building relationships with clients, through social events, expensive lunches and golf matches at the finest clubs.
WOCA-1370 AM Radio Interview 2/11/16
Listen to last week’s WOCA interview with Jaynie Smith, a CEO of Smart Advantage, as she describes how every company from the smallest startup to the largest company can set themselves apart from their competition. Great Q & A by radio hosts make for a fun listen. Listen to last week’s WOCA interview with Jaynie…
Forbes.com: Are you SURE you know what your customers want?
Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
Jaynie Smith on BS with Bob Schmidt: What are your competitive advantages?
Glean some helpful advice from the Jan 31 interview where Jaynie discusses many of the concepts from her best-selling book Creating Competitive Advantage. Get free chapters from Jaynie’s books that she mentioned in the interview. Creating Competitive Advantage | Relevant Selling.