We often think of competitive advantages in terms of markets, products, or performance. But there’s another, often-ignored differentiator that quietly speaks volumes: executive etiquette.
How leaders “show up” – in meetings, at events, or even in a quick email – can build trust and respect….or chip away at them one small oversight at a time. And as we all know, bad impressions spread faster than good news. Customers notice and remember.
Here are a few ways even smart, well-intentioned executives and sales folks can accidentally turn strength into a weakness (we’ve all been guilty of one or two):
Vanishing RSVP
Event invitations aren’t riddles—they’re requests for a reply. A quick “yes,” “no,” or “maybe next time” shows respect for someone’s planning. Silence? That’s a message too, and not the good kind.
The Ghost Protocol
If you’ve asked someone for information—intro, or follow-up, or proposal—it’s fine if your priorities changed. A short “Thanks, we’re holding off for now” saves everyone time. Ghosting, on the other hand, just leaves people wondering if your Wi-Fi (or manners) went down.
The Multitasking Mirage
We’ve all peeked at our phones mid-meeting, but when you’re the one speaking and someone else is scrolling, it’s surprisingly memorable… in the wrong way. Attention is the new currency
The Debate Duelist
Healthy debate is gold. But challenging just to challenge? That’s more about spotlight than insight. The best leaders ask questions that expand ideas, not egos.
The Vanishing “Thank You”
A genuine thank-you note, or quick email still carries serious weight. Gratitude might be old-fashioned—but so are loyalty and goodwill, which it quietly reinforces.
Why This Matters
Etiquette isn’t about formality; it’s about respect. Leaders who model it create a culture of professionalism and trust—qualities competitors can’t easily replicate.
Your next big win might not come from a new market, but from an old habit—like simply showing up, saying thanks, and keeping your phone in your pocket.
Good manners: still the cheapest form of competitive advantage.
October, 2025
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