After getting about 100 cruise catalogues, I called to learn more. The agent provided dates, ports, and a price that initially shocked me. When asked what justified the high cost, I expected details about the luxury features but instead got, “Smaller ships charge more because fewer passengers cover the expenses.” This explanation didn’t address the value for me, just the company’s need to make a margin.
Similarly, at a dress boutique, when I asked if they could hold a dress for 24 hours, I was told they couldn’t because they needed to make money. No returns, no hold.
A service provider told me to decide quickly, or he would “move on.” Is business so good these days that the B2C marketplace can act like this? What about B2B?
Both experiences made me question the financial stability of these businesses. Customers want to know a business can deliver value and is financially sound. Smart companies focus on the value they provide rather than highlighting their internal challenges. Ensure your sales messaging emphasizes what’s in it for the customer, not on your business needs.
Seems like common sense, but too many such experiences suggest common sense may not be so common.
When pressured to close a sale quickly, it might be a red flag of financial insecurity.
August, 2024
