If you have been following our blogs and /or know our work through my books, you are aware that we are strong believers that you should provide customers with solid evidence that you can, with proof, deliver what they want. I don’t mean that you can deliver the widget or the service you sell,…
Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. Learn few tips and tricks from this interview, and you can check free chapters from Jaynie’s books that she…
Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage. In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results. Jaynie stressed the importance of conveying value to buyers so they want to do business with you, and even are willing to pay more to…
For years I have been telling stories of clients who had lots of good news but missed it completely because of their focus on bad news. The thing is this: Owners and the C- Suite folks tend to be problem solvers day in and day out. We spend a better part of our day focused…
CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America on August 2, 2016. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how…
The flyer arrived in the mail at the right time. It came from a window treatment company at the very moment I was planning to contact various window treatment companies. It felt like serendipity, so I called them. It also saved me valuable research time. Sadly, my experience was not a good one. …
President of Smart Advantage Inc – Jaynie Smith has been interviewed by Mike Schikman on WSVA radio on July 11th, 2016. Jaynie and Mike discussed about how to succeed in today’s marketplace, Jaynie gave out some friendly advices about the company differentiators and usual cliches of competitive advantages of companies and how to really find…
Senior managers and business owners will not think twice about investing in the most common tools for growing their sales team: sales training, coaching, incentives, superstar searches, bonus/commission plans; motivational events, etc. About 90% of the time, these investments lack the key ingredient to ensure an ROI. Very few companies provide sales teams with…
Since I do a great deal of speaking to c-suite executives, I am often asked, “Why don’t more companies succeed at defining their competitive advantages?” I have thought long and hard about that question. Some answers are obvious; some a little less evident. If you have struggled with carving out your differentiation, here…
As an addition to Jaynies interview collection, Charly Butcher invited Jaynie to share her expertise with the listeners. Charly Butcher is a Fort Wayne morning-radio fixture, on the air, locally, for over 2 decades. As host of Fort Wayne’s Morning News, on this 50,000 watt station. Charly takes you through the morning’s Top News and Weather…
