Senior managers and business owners will not think twice about investing in the most common tools for growing their sales team: sales training, coaching, incentives, superstar searches, bonus/commission plans; motivational events, etc. About 90% of the time, these investments lack the key ingredient to ensure an ROI. Very few companies provide sales teams with…
Since I do a great deal of speaking to c-suite executives, I am often asked, “Why don’t more companies succeed at defining their competitive advantages?” I have thought long and hard about that question. Some answers are obvious; some a little less evident. If you have struggled with carving out your differentiation, here…
As an addition to Jaynies interview collection, Charly Butcher invited Jaynie to share her expertise with the listeners. Charly Butcher is a Fort Wayne morning-radio fixture, on the air, locally, for over 2 decades. As host of Fort Wayne’s Morning News, on this 50,000 watt station. Charly takes you through the morning’s Top News and Weather…
Give a listen to the latest radio interview with Jaynie Smith, the CEO of Smart Advantage.Radio host in the radio show called The Experience Pros Radio Show hosted Jaynie and asked a few interesting questions that can benefit to all the listeners. In this interview she shares her experience and wisdom when it comes to each…
Interview with CEO of Smart Advantage-Jaynie Smith, that she did on WPTF radio. In this interview she talks about relationship between businesses and customers, you will hear about the top 3 things that customers want-based on over 200 research that Smart Advantage did. Learn what is that your customer service needs for your customers, are bigger…
Every year the pundits, bloggers, social media hounds, all make major assessments of Super Bowl ads. Enough is said about that and football is not in season, so we won’t be going there. Unless your business has pockets so deep that you can afford the $5 million for the 30 or 60 second spot,…
Listen to last week’s WOCA interview with Jaynie Smith, a CEO of Smart Advantage, as she describes how every company from the smallest startup to the largest company can set themselves apart from their competition. Great Q & A by radio hosts make for a fun listen. Listen to last week’s WOCA interview with Jaynie…
CEO of Smart Advantage Inc – Jaynie Smith has been invited as a guest on WOOD Newsradio to talk about Competitive Advantage and to give some best practice advices for local small businesses and how to avoid some of the most common mistakes and pitfalls that business make when trying to perform in their full…
What’s Your Website’s Mission? Clear Objective or Cloudy Obstruction? There is something nagging about a company’s website. It is often the nemesis of many business owners. There is frequently no clear vision of what the website is intended to accomplish. Some CEO’s tell me “I don’t even know what is on our site.” Others report,…
Are businesses clueless about what customers value? Expert says lack of understanding hurts the bottom line. There’s a simple reason many businesses struggle to explain why customers should choose them over a competitor. Fewer than 5 percent of them have a clue about what it is their customers value, says Jaynie L. Smith, author of “Creating Competitive…
