Don’t Let Price be the Tie Breaker for your Products or Services

Don’t Let Price be the Tie Breaker for your Products or Services  Have you considered offering “freemiums” (free products or services) to build your customer base? I encourage you to reconsider. Giving away a product or service, in hopes of gaining a following, often back-fires and results in a disappointing return on investment. The reason…

Restaurants Test Customer Experience with “Electronic Wait Staff”

Chilis, Applebees and Chevys, among others, are testing table computer screens to take orders, pay the bill, and play games.  You can watch movie trailers, news tidbits, whatever your preference. A Wall Street Journal article revealed that dinner out is now going to be like dinner at home – Everyone will be interacting with a screen…

Jaynie L. Smith: In Pursuit Of Superior Salesmanship

There is an old joke that says somebody is a great salesperson if he or she can sell refrigerators to the Eskimos in the Arctic. But in today’s thorny economy, less-than-stellar salespeople can find themselves left out in the cold if they fail to understand how to connect to potential customers. This week, MortgageOrb speaks with Jaynie L. Smith, CEO of Fort Lauderdale, Fla.-based Smart Advantage Inc. and author of the new book Relevant Selling, to understand the challenges of today’s sales environment.