Too many companies, especially small-to-medium size companies that are not as familiar with the world of advertising, are being sold on “branding advertising” as the answer to all their marketing challenges. Advertising is an important part of building a brand, but it’s not the only part. It’s worth re-visiting the difference between branding and advertising…
How to avoid the “Race to the Bottom” and marketing your company as a higer-value provider In tough economic times, many companies are tempted to try to compete on price. “If we cut our prices, we can drive up our sales volume,” these companies’ leaders say to themselves. “Then we’ll be better off – and we…
The Google competitive advantage allows it to uphold the position as the dominant search engine in the world, with almost 90 percent of the total search market, according to Connexity. To maintain Google’s competitive advantage, the company has developed an infrastructure that guarantees a fast and efficient search engine, as well as branching out its efforts…
While touting a rather irresistable competitive advantage message, Progressive impels consumers to take control of their insurance prices with a strong marketing message. FLO: Hi, may I help you? Customer: Yeah, I’m looking for car insurance that isn’t going to break the bank. FLO: You’re in the right place! Only Progressive gives you the option to name your price. Here!…
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage (Doubleday), has been invited to interview with Canadian business publication PROFIT Magazine. Jaynie has previously been featured in PROFIT magazine in November 2008, within the article titled “The Biggest Lie in Business.”
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage, will have a book signing this Thursday, March 11 at NY Times Bestseller Bookstore located in the Atlanta International Airport.
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage, will have a book signing this Wednesday, March 10 at Buckhead Books located in the Atlanta International Airport-Concourse B (next to THIF restaurant).
As highly-competitive manufacturers and retailers become lost in a sea of sameness in the eyes of consumers, it is up to the brand to catch the focus of consumers’ eyes and differentiate from competitors. Following the introduction of the Apple iPad, Hewlett-Packard began discussing setting prices on its anticipated PC version of a tablet to directly compete in price with…
Jaynie will sign books, and meet and greet with travelers starting at 2:30 pm. Hudson Booksellers ordered 40 books, so copies are on a first come first serve basis. More information is available by contacting the store manager Luisa at (504) 443-3214
Renewal by Andersen hired Competitive Advantage expert Jaynie L. Smith to speak to its independent retail locations and executives at their Annual Affiliate Summit. The summit took place at the Sawgrass Marriott in Ponte Vedra Beach, Florida on January 25, 2010.
