The Google competitive advantage allows it to uphold the position as the dominant search engine in the world, with almost 90 percent of the total search market, according to Connexity. To maintain Google’s competitive advantage, the company has developed an infrastructure that guarantees a fast and efficient search engine, as well as branching out its efforts…
While touting a rather irresistable competitive advantage message, Progressive impels consumers to take control of their insurance prices with a strong marketing message. FLO: Hi, may I help you? Customer: Yeah, I’m looking for car insurance that isn’t going to break the bank. FLO: You’re in the right place! Only Progressive gives you the option to name your price. Here! [hands…
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage (Doubleday), has been invited to interview with Canadian business publication PROFIT Magazine. Jaynie has previously been featured in PROFIT magazine in November 2008, within the article titled “The Biggest Lie in Business.”
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage, will have a book signing this Thursday, March 11 at NY Times Bestseller Bookstore located in the Atlanta International Airport.
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage, will have a book signing this Wednesday, March 10 at Buckhead Books located in the Atlanta International Airport-Concourse B (next to THIF restaurant).
As highly-competitive manufacturers and retailers become lost in a sea of sameness in the eyes of consumers, it is up to the brand to catch the focus of consumers’ eyes and differentiate from competitors. Following the introduction of the Apple iPad, Hewlett-Packard began discussing setting prices on its anticipated PC version of a tablet to directly compete in price with…
Jaynie will sign books, and meet and greet with travelers starting at 2:30 pm. Hudson Booksellers ordered 40 books, so copies are on a first come first serve basis. More information is available by contacting the store manager Luisa at (504) 443-3214
Renewal by Andersen hired Competitive Advantage expert Jaynie L. Smith to speak to its independent retail locations and executives at their Annual Affiliate Summit. The summit took place at the Sawgrass Marriott in Ponte Vedra Beach, Florida on January 25, 2010.
Companies across the nation have taken full advantage of booking Jaynie L. Smith as a keynote speaker, consultant, and a corporate workshop host for 2010. Jaynie and her consulting firm, Smart Advantage, Inc., assist organizations in identifying and implementing a proprietary competitive advantage process. The strategies executed are central to Jaynie’s best-selling business book, Creating Competitive Advantage.
Though Creating Competitive Advantage originally published in 2006, it recently had its 9th printing, proving it to be timeless. Even Business Blogs have picked up on how valuable the book is, and have noted it as providing understandable imperatives for organizations seeking to discover where they rise above their competition.