Does Your Company Have Seasonal Competitive Advantages?

Some businesses are seasonal – Christmas tree farms, pool maintenance (in colder weather climates), lawn care and landscaping, pest control, fireplace sellers, resorts, boat rentals, Halloween costume shops – depending on what you sell, there might be certain times of year where business is incredibly busy or completely slow. There are also seasonal aspects to…

Ford Sparks a “Fiesta” by Marketing Their Competitive Advantages

For the past 10 years, American car companies have been the poster children for boring, run-of-the-mill marketing. Most car advertising looks and sounds exactly the same – shimmering visuals of shiny cars, swaying along a roadway through mountains and forests. Close-ups and slow pans of the vehicle itself, with the price highlighted below. One of…

Two Marketing Lessons to Learn from Burger King’s Campaigns

Everyone knows that McDonald’s is the world’s largest fast food chain – the Golden Arches are everywhere. Burger King is #2, but it’s nowhere near catching up with McDonald’s – and now that Burger King has been bought by a private equity firm, many industry analysts are predicting a major strategic shakeup in Burger King’s marketing. What…

Closing After a Successful Buzz Campaign: Drake University Part 2

Now That you got Their Attention – Make Sure to Close the Sale The “D+” campaign was successful in getting a lot of attention from prospective students – but now Drake University needs to take the next step – dazzling the prospective students with their competitive advantages to explain, “Why Choose Drake University?” Here are some good examples of…

Grab the Attention of Your Target Market: Drake University’s Story

Drake University’s D+ Campaign Gets Them Noticed Drake University in Des Moines, Iowa recently unveiled a new marketing campaign, based around a visual of a “D+.” The campaign intended to focus on the perceived advantages of a Drake University education, but some critics have argued that it puts the school in a bad light. Drake University administrators have…

Top Questions to Ask Before Developing a Marketing Campaign

How to Start Strategizing for Your Marketing Message and Campaign There are many components to successful advertising and marketing messages, but the most important is strategy. With all the clutter and noise in the marketing landscape, it’s more important than ever for companies to have a keen strategic focus behind every marketing message they send. You need to…