Afraid of Competition? U.S. Airlines vs. International Competitors

Last blog post,  I wrote about the disintegration of loyalty programs, specifically mentioning Delta and Marriott hotels. This is a trend happening across industries. When a company provides a diminishing return of rewards to loyal customers, shouldn’t that company be concerned with how they are perceived and how they deliver customer service?   In other words,…

Future Thinkers presents Jaynie Smith featuring Creating Competitive Advantage

Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage. In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results.  Jaynie stressed the importance of conveying value to buyers so they want to do business with you, and even are willing to pay more to…

Jaynie’s Radio Interview – This Week in America with Ric Bratton 8/2/16

Jaynie’s Radio Interview – This Week in America with Ric Bratton 8/2/16

CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America on August 2, 2016. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how…