Last blog post, I wrote about the disintegration of loyalty programs, specifically mentioning Delta and Marriott hotels. This is a trend happening across industries. When a company provides a diminishing return of rewards to loyal customers, shouldn’t that company be concerned with how they are perceived and how they deliver customer service? In other words,…
As a frequent business traveler, I can’t help notice the moves made by large companies in meeting the needs of their customers, or not. I have been an elite member of the Marriott Hotel chain for years. It affords small benefits but ones that their elite members have come to value. Besides speedier (sometimes) check-in,…
CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Bob Schmidt on his radio show BS with Bob Schmidt. Jaynie and Bob talked about some of the key points from her experience and Jaynie shares some of her best practices on creating competitive advantage. Listen in on an interesting interview with Jaynie Smith…
If you have been following our blogs and /or know our work through my books, you are aware that we are strong believers that you should provide customers with solid evidence that you can, with proof, deliver what they want. I don’t mean that you can deliver the widget or the service you sell,…
Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. Learn few tips and tricks from this interview, and you can check free chapters from Jaynie’s books that she…
Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage. In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results. Jaynie stressed the importance of conveying value to buyers so they want to do business with you, and even are willing to pay more to…
For years I have been telling stories of clients who had lots of good news but missed it completely because of their focus on bad news. The thing is this: Owners and the C- Suite folks tend to be problem solvers day in and day out. We spend a better part of our day focused…
CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America on August 2, 2016. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how…
The flyer arrived in the mail at the right time. It came from a window treatment company at the very moment I was planning to contact various window treatment companies. It felt like serendipity, so I called them. It also saved me valuable research time. Sadly, my experience was not a good one. …
President of Smart Advantage Inc – Jaynie Smith has been interviewed by Mike Schikman on WSVA radio on July 11th, 2016. Jaynie and Mike discussed about how to succeed in today’s marketplace, Jaynie gave out some friendly advices about the company differentiators and usual cliches of competitive advantages of companies and how to really find…
