Articles & Interviews

New York Times: Promoting Made in U.S.A., but Very Carefully

Posted on January 23rd, 2013

New York Times interviews Jaynie Smith for research findings that support survey outcomes by Boston Consulting Group. “Companies can be foreign owned, but they need to say that ‘We are still on your soil. We create jobs. We make quality products, and we’re delivering them quickly.'”

PGA Magazine: Meeting of Merchandising Minds

Posted on January 12th, 2013

PGA Magazine welcomes Jaynie Smith as their keynote speaker for the sixth annual Merchandisers of the Year Conference in 2013. The event brings together some of the greatest merchandising minds among the rankds of PGA members and are featuring Jaynie to offer members the opportunity to learn even more about successful merchandising strategies.

Entrepreneur Magazine: Your Wish is My Command

Posted on January 12th, 2013

Entrepreneur magazine interviews Jaynie Smith to find out what determines consumer buying criteria. When you’re trying to figure out what a customer wants, turns out the customer really is always right!

WholeFoods Magazine: Do Businesses Know What Their Customers Want?

Posted on November 7th, 2012

Research shows that 90% of businesses do not know what their customers want. In a world burdened with financial difficulties, American stores need to shape up. Make Relevancy Your Competitive Advantage

Posted on June 29th, 2012

Most businesses brainstorm to come up with a list of their “strengths,” or they have their marketing firm do it for them. Then they throw all the results against the wall and hope some stick. Well, some do. But wouldn’t it make more sense to throw them at the bull’s-eye and get more direct hits?

Jaynie L. Smith: In Pursuit Of Superior Salesmanship

Posted on June 5th, 2012

There is an old joke that says somebody is a great salesperson if he or she can sell refrigerators to the Eskimos in the Arctic. But in today’s thorny economy, less-than-stellar salespeople can find themselves left out in the cold if they fail to understand how to connect to potential customers. This week, MortgageOrb speaks with Jaynie L. Smith, CEO of Fort Lauderdale, Fla.-based Smart Advantage Inc. and author of the new book Relevant Selling, to understand the challenges of today’s sales environment.

The New York Enterprise Report: What Do Your Customers Really Value?

Posted on June 1st, 2012

What Do Your Customers Really Value? How to improve your marketing message and sales approach by aligning with customer needs

1380AM WPHM: Morning Show Interview with Jaynie L. Smith

Posted on May 25th, 2012

Jaynie L. Smith interviews on 1380 AM WPHM to discuss what it means to sell relevance. Relevant Selling: Research Proves Customers Value More Than Just Price Can You Sell Your Customers in Zero Seconds?

Posted on April 27th, 2012

The big challenge is finding ways to sell quickly and effectively offline, too. In the book Relevant Selling, Jaynie Smith offers advice on how to do just that. “95% of businesses don’t know what’s relevant to their customers. Does yours?”

Posted on April 20th, 2012

Interview between Jaynie L. Smith, author of Relevant Selling, and “MO” at