Jaynie L. Smith, author of best-selling book Creating Competitive Advantage (Doubleday), has been invited to interview with Canadian business publication PROFIT Magazine. Jaynie has previously been featured in PROFIT magazine in November 2008, within the article titled “The Biggest Lie in Business.”
Ian Portsmouth, the Editor and Associate Publisher, will be interviewing Ms. Smith for his Business Coach Podcast Series (http://www.canadianbusiness.com/multimedia/business-coach-podcast/) on March 9, 2010 at approximately 1:20 p.m. EST. The podcast is dedicated to discuss issues and opportunities facing Canada’s small businesses.
The interview will last approximately 15 minutes and will delve into how businesses can address some of their issues by answering “What are your competitive advantages?” correctly. Smith, who specializes in the topic of competitive advantage, will briefly guide businesses on how to truly answer this question.
Commonly known as a differentiator, or a unique selling proposition, competitive advantages have not been clearly defined by thousands of CEOs whom Smith has questioned within her 20 years of consulting experience. Portsmouth and Smith’s discussion will focus on the true definition of a competitive advantage, as well as provide listeners with real and hypothetical examples so they can then apply it to their own business.
Some questions that will be covered include: 1) Why intelligent business owners and executives believe their company has a competitive advantage even when it doesn’t; 2) How a company should go about determining its competitive advantage; and 3) How companies have competitive advantages, yet don’t know about them.
As the author of Creating Competitive Advantage, a publication praised by CEOs around the world, Jaynie L. Smith helps organizations uncover and capitalize on the unique traits that set them apart from other competitors in their industry. A universally tried-and-true handbook, Creating Competitive Advantage is in its ninth printing, with publishing rights sold to publishers in five different countries.
About Jaynie L. Smith and Smart Advantage, Inc.
Jaynie L. Smith is founder of Smart Advantage, Inc, a consultancy dedicated to the competitive advantage process. She has been a featured guest on ABC World News This Morning, Bloomberg News, and MSNBCdiscussing the Smart Advantage Process.
With more than 20 years experience with Fortune 500 companies and over 35,000 hours of CEO coaching, Jaynie has developed an easy-to-follow process for companies to understand, uncover, define, research, and edit their competitive advantages.
Smart Advantage has refined, expanded, and licensed this process and consults with companies from Fortune 500 to mid-size and small firms. Companies that have used the Smart Advantage process have often experienced a 10 – 40% increase in their sales close rates within a 6-18 month time period.
For additional information please visit www.smartadvantage.com.