Jaynie L. Smith, a U.S. sales and marketing consultant, likes to tell the story of the company that stuck to basics. It believed customers buy from people they know and trust. So its account reps put all their effort into building relationships with clients, through social events, expensive lunches and golf matches at the finest clubs.
Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss the competitive advantages of delivering on values that are relevant to your customers.
Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
Cable TV ratings are plunging. Thank goodness for “Big Bang Theory “ reruns as they have boosted ratings for TBS; AMC is still alive and thriving thanks to “The Walking Dead”, ironic as it may be. These are among the handful of networks with increased ratings along with the History Channel according to the…
Morey Stettner from Investors.com discusses the main concepts behind Jaynie L. Smith’s newest book, Relevant Selling.
Jaynie L. Smith, CEO of marketing/management consultancy Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price”, a guide for taking the guesswork out of sales and marketing.
Department store JC Penney is going the way of Walmart, by changing their pricing structure into more of an “everyday low prices” style of marketing model. According to this article from Yahoo Finance, instead of offering hundreds of sales and promotions, JC Penney is trying to adopt a more consistent and predictable pricing structure, with all…
Anyone who owns a smartphone or tablet PC has experienced the thrill of downloading apps. These handy little software programs help us navigate our world, play games, connect with friends, save money and unlock the little mysteries of everyday life. But even though there are thousands of apps on the App Store and other app…
I had the privilege years ago of meeting David Neeleman, founder of JetBlue. I am as impressed today as I was then by JetBlue’s understanding of delivering relevant competitive advantages. Most airlines deliver next to none, I am sorry to report. I fly over 100,000 miles each year so I can report from personal experience:…
This year the cost of a 30-second Super Bowl ad was $3.5 million – up from $3 million the year before. Since 2001, the price of a Super Bowl ad has gone up by 59% (from $2.2 million per 30-second spot). The ever-rising price of a Super Bowl ad is another sign of why it’s wrong…
