The Google competitive advantage allows it to uphold the position as the dominant search engine in the world, with almost 90 percent of the total search market, according to Connexity. To maintain Google’s competitive advantage, the company has developed an infrastructure that guarantees a fast and efficient search engine, as well as branching out its efforts…

While touting a rather irresistable competitive advantage message, Progressive impels consumers to take control of their insurance prices with a strong marketing message. FLO: Hi, may I help you? Customer: Yeah, I’m looking for car insurance that isn’t going to break the bank. FLO: You’re in the right place! Only Progressive gives you the option to name your price. Here!…

As highly-competitive manufacturers and retailers become lost in a sea of sameness in the eyes of consumers, it is up to the brand to catch the focus of consumers’ eyes and differentiate from competitors. Following the introduction of the Apple iPad, Hewlett-Packard began discussing setting prices on its anticipated PC version of a tablet to directly compete in price with…