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  • How Your Internal Policies Can Cost You Significant Market Share

    Your Internal Policies versus Customers Needs Can Do You In This is one of those blogs that is not lacking for examples.  Each of us could write pages on our experiences with this topic, but allow me to make a point for your consideration. I was recently in a NYC restaurant having brunch.  Brunch orders…

    Read More How Your Internal Policies Can Cost You Significant Market ShareContinue

  • Don’t Let Price be the Tie Breaker for your Products or Services

    Don’t Let Price be the Tie Breaker for your Products or Services  Have you considered offering “freemiums” (free products or services) to build your customer base? I encourage you to reconsider. Giving away a product or service, in hopes of gaining a following, often back-fires and results in a disappointing return on investment. The reason…

    Read More Don’t Let Price be the Tie Breaker for your Products or ServicesContinue

  • How to Grow Your Business Fast – Without the Budget!

    Every business owner wishes to see their business grow, but going around this may be challenging. There’s no need to grow your business quickly and then get to the point that it cannot sustain itself and ends up failing. Developing sound strategies is the only way to ensure your business grows consistently without much struggle….

    Read More How to Grow Your Business Fast – Without the Budget!Continue

  • What Else Could J.C. Penny Have Done?

    It appears that J.C. Penny’s first quarter efforts to increase market share by competing on ‘everyday low prices’ fell a bit short. So it’s back to the drawing boards! This year, J.C. Penney is set to embrace technologies coolest gadgets in an attempt to recapture the coveted consumer dollar. However it seems this technological love…

    Read More What Else Could J.C. Penny Have Done?Continue

  • I am the Customer: Please tell me I am wrong!

    How often does your company make decisions based on internal opinions?  How often do you damn the torpedoes without sufficient evidence that the product and/or service you are launching or offering truly fits the needs of the customers? Let me share a Delta story with you. As a road warrior, I have had my share of…

    Read More I am the Customer: Please tell me I am wrong!Continue

  • Is the USPS Poised to Lose its Competitive Advantage?

    On September 28th, The Wall Street Journal announced that the U.S. Postal Service (USPS) will again default on its obligation to fund future retirees’ health care costs. The $5.6 billion default marks the second failed payment to the U.S. Treasury in two months. The USPS May be on the Verge of Losing its Competitive Advantage While there’s no doubt the USPS…

    Read More Is the USPS Poised to Lose its Competitive Advantage?Continue

  • Restaurants Test Customer Experience with “Electronic Wait Staff”

    Chilis, Applebees and Chevys, among others, are testing table computer screens to take orders, pay the bill, and play games.  You can watch movie trailers, news tidbits, whatever your preference. A Wall Street Journal article revealed that dinner out is now going to be like dinner at home – Everyone will be interacting with a screen…

    Read More Restaurants Test Customer Experience with “Electronic Wait Staff”Continue

  • Stop Racing to the Bottom Like Airlines & Start Selling Relevance

    A recent article in the WSJ on the ascendance of Spirit Airlines highlighted many of the features that have come to represent the race to the bottom in the airline industry: No more meals, drinks, or service of any sort Pay extra for luggage, checked and carry-on Less leg room/comfort Poor on time performance Spirit is the…

    Read More Stop Racing to the Bottom Like Airlines & Start Selling RelevanceContinue

  • Reasons Why Customers Won’t Care About Amazon Sales Tax

    I read an interesting article in the Wall St Journal,  Amazon Faces Taxing Time Ahead. Amazon may be losing the online retailers battle that exempted them from collecting taxes where they did not have a physical presence.  This was one of Amazons competitive advantages;   Jeff Bezos originally located his company in Seattle since it offered a smaller…

    Read More Reasons Why Customers Won’t Care About Amazon Sales TaxContinue

  • TV viewership is down: Too many excuses, not enough relevance

    Cable TV ratings are plunging.  Thank goodness for “Big Bang Theory “ reruns as they have boosted ratings for TBS;  AMC is still alive and thriving thanks to “The Walking Dead”, ironic as it may be.   These are among the handful of networks with increased ratings along with the History Channel according to the…

    Read More TV viewership is down: Too many excuses, not enough relevanceContinue

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Smart Advantage

Smart Advantage is the only sales and management consultancy that focuses solely on the most influential element of sales & marketing to customers and prospects: your company’s relevant competitive advantages.

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